Babbel - Language Learning

User Experience Report

Week of April 7th, 2025

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Babbel - Language Learning

Top Insights This Week

Week of April 7th, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
Unlock All Insights
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All Insights

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TOP INSIGHTS

A weekly roundup of Babbel - Language Learning's key feedback

1

Speech Recognition Issues

A significant number of users, approximately 15%, report that the app's speech recognition feature fails to accurately capture their pronunciation, hindering their speaking practice and progress.

The app doesn't recognize my pronunciation during verbal exercises, which is frustrating as speaking is my main goal.

2

Subscription and Payment Frustrations

Around 20% of users express dissatisfaction with the app's payment model, particularly the need to pay after the first lesson and issues with auto-renewal, which they find misleading and inconvenient.

I was disappointed to find out I had to pay after the first lesson, and the auto-renewal process is a hassle.

3

Limited Language Options

Approximately 10% of users are frustrated by the limited number of languages offered, as they expected a broader selection to be available, which affects their learning plans.

I wanted to learn Korean, but the app only offers 14 languages, which was disappointing.

4

Lack of Engagement and Motivation

About 12% of users feel that the app lacks engaging content and a rewarding system, making it difficult to stay motivated and continue using the app regularly.

The app doesn't have a great reward system, and technical issues with streaks make it less motivating to use.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Duolingo
Duolingo is highly praised for its engaging and fun approach to language learning, with many users appreciating its gamified experience and variety of languages offered. However, some users express frustration with the app's monetization strategies and the limitations placed on free users.

#2 RUNNER UP

Rosetta Stone
Rosetta Stone receives positive feedback for its comprehensive and immersive language learning approach, with users appreciating its structured lessons and effective pronunciation tools. Some users, however, find the app's cost to be a barrier and experience technical issues with updates.

#3 Straggler

Babbel - Language Learning
Babbel is appreciated for its structured and methodical approach to language learning, with users noting its effectiveness in improving grammar and vocabulary. However, some users criticize the app for technical issues, high subscription costs, and limited language options.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Duolingo
#1 Users Choice
Duolingo is highly praised for its engaging and fun approach to language learning, with many users appreciating its gamified experience and variety of languages offered. However, some users express frustration with the app's monetization strategies and the limitations placed on free users.
Rosetta Stone
#2 Runner-up
Rosetta Stone receives positive feedback for its comprehensive and immersive language learning approach, with users appreciating its structured lessons and effective pronunciation tools. Some users, however, find the app's cost to be a barrier and experience technical issues with updates.
Babbel - Language Learning
#3 Straggler
Babbel is appreciated for its structured and methodical approach to language learning, with users noting its effectiveness in improving grammar and vocabulary. However, some users criticize the app for technical issues, high subscription costs, and limited language options.

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Nuggets

Major Highlights of the Week

Speech Recognition Issues
The app's speech recognition feature fails to accurately capture user pronunciation, hindering effective language practice and progress. This technical flaw undermines the app's core purpose of improving speaking skills.
The app doesn't recognize my pronunciation during verbal exercises, making it hard to learn.
Limited Language Options
Users express dissatisfaction with the limited number of languages offered, expecting a broader selection to cater to diverse learning needs. This limitation is particularly frustrating for those seeking to learn less common languages.
I wanted to learn Korean, but the app doesn't offer it, which is disappointing.
Subscription and Billing Issues
There are significant concerns about the app's auto-renewal policy and lack of transparency in billing, leading to unexpected charges and difficulty in canceling subscriptions. This creates a negative user experience and trust issues.
I canceled my subscription, but they continued to charge me without notification.
Lack of Offline Functionality
The offline mode, a key feature for learning on-the-go, is reported as non-functional, frustrating users who rely on it for uninterrupted learning. This technical shortcoming diminishes the app's usability in offline scenarios.
Inadequate Progress Tracking
The app's progress tracking and streak features are inconsistent, leading to user frustration and demotivation. This inconsistency affects user engagement and the perceived value of the app's learning experience.
The app doesn't log my learning accurately, affecting my streak and motivation.
High Cost Concerns
Users find the app's pricing model expensive, especially when compared to free alternatives offering similar or more comprehensive language learning options. This cost issue prompts users to reconsider the app's value proposition.
The app is too expensive for just one language, especially when free apps offer more.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Speech Recognition Issues
The app's speech recognition feature fails to accurately capture user pronunciation, hindering effective language practice and progress. This technical flaw undermines the app's core purpose of improving speaking skills.
Limited Language Options
Users express dissatisfaction with the limited number of languages offered, expecting a broader selection to cater to diverse learning needs. This limitation is particularly frustrating for those seeking to learn less common languages.
Subscription and Billing Issues
There are significant concerns about the app's auto-renewal policy and lack of transparency in billing, leading to unexpected charges and difficulty in canceling subscriptions. This creates a negative user experience and trust issues.
Lack of Offline Functionality
The offline mode, a key feature for learning on-the-go, is reported as non-functional, frustrating users who rely on it for uninterrupted learning. This technical shortcoming diminishes the app's usability in offline scenarios.
Inadequate Progress Tracking
The app's progress tracking and streak features are inconsistent, leading to user frustration and demotivation. This inconsistency affects user engagement and the perceived value of the app's learning experience.
High Cost Concerns
Users find the app's pricing model expensive, especially when compared to free alternatives offering similar or more comprehensive language learning options. This cost issue prompts users to reconsider the app's value proposition.

Quotes of the week

Hear from some of the most impactful users to drive changes

I have learned a lot, but the speech recognition doesn't pick up what I'm saying, which slows down my learning. It defeats the purpose of the app as my goal is to speak the language!
Tbird80
Week of April 7th, 2025
I really like this app and have learned more Italian in the past two months than I planned on. But you guys got rid of widgets, which helped me keep my streak. I'd love the widget feature to be brought back!
alexsflorida
Week of April 7th, 2025
The app is really good and helpful. I'm learning Spanish, and Babbel makes it easy with simple lessons and multiple ways to review. The downside is you have to pay after the first lesson, and I'm unsure about refund options.
SWIFITE <3
Week of April 7th, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
I have learned a lot, but the speech recognition doesn't pick up what I'm saying, which slows down my learning. It defeats the purpose of the app as my goal is to speak the language!
Candice Wu
App Store
I really like this app and have learned more Italian in the past two months than I planned on. But you guys got rid of widgets, which helped me keep my streak. I'd love the widget feature to be brought back!
Kelly Williams
Google Play
The app is really good and helpful. I'm learning Spanish, and Babbel makes it easy with simple lessons and multiple ways to review. The downside is you have to pay after the first lesson, and I'm unsure about refund options.
Koray Okumus
Google Play

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