Babylist Baby Registry

User Experience Report

Week of April 9th, 2025

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

Helps you understand what matters most

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Babylist Baby Registry

Top Insights This Week

Week of April 9th, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Babylist Baby Registry's key feedback

1

Shipping Delays

Many users experience significant delays in receiving their orders, with some items not arriving in time for events like baby showers. Approximately 20% of users report issues with shipping times, leading to frustration and disappointment.

My baby shower is tomorrow, and my order is still processing despite being placed weeks ago.

2

Customer Service Issues

A considerable number of users find Babylist's customer service lacking, with slow response times and unhelpful interactions. Around 15% of users express dissatisfaction with the support they receive, often feeling ignored or stuck in a loop of generic responses.

I've been waiting weeks for a response about my return, and all I get are generic emails.

3

Return Policy Frustrations

Users are frustrated with the return process, especially when dealing with third-party purchases. About 10% of users mention difficulties in returning items, often due to the need for order numbers or lack of support from Babylist.

Returning items is a nightmare; I need order numbers from friends, which is awkward.

4

High Prices

Some users feel that items on Babylist are more expensive compared to other retailers, which discourages them from purchasing directly through the app. Approximately 10% of users note that they find better deals elsewhere, impacting their overall satisfaction.

Items on Babylist are pricier than other stores, making it hard to justify buying from them.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Amazon Baby Registry
Amazon Baby Registry is highly praised for its vast selection, ease of use, and reliable shipping. Users appreciate the convenience of having everything in one place and the ability to easily track purchases and returns.

#2 RUNNER UP

Target Baby Registry
Target Baby Registry receives positive feedback for its user-friendly interface and excellent customer service. Users enjoy the wide range of products available and the ease of managing their registry both online and in-store.

#3 Straggler

Babylist Baby Registry
Babylist Baby Registry is appreciated for its ability to combine items from multiple stores into one registry, offering flexibility and convenience. However, users express frustration with customer service issues, shipping delays, and higher prices compared to other retailers.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Amazon Baby Registry
#1 Users Choice
Amazon Baby Registry is highly praised for its vast selection, ease of use, and reliable shipping. Users appreciate the convenience of having everything in one place and the ability to easily track purchases and returns.
Target Baby Registry
#2 Runner-up
Target Baby Registry receives positive feedback for its user-friendly interface and excellent customer service. Users enjoy the wide range of products available and the ease of managing their registry both online and in-store.
Babylist Baby Registry
#3 Straggler
Babylist Baby Registry is appreciated for its ability to combine items from multiple stores into one registry, offering flexibility and convenience. However, users express frustration with customer service issues, shipping delays, and higher prices compared to other retailers.

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Nuggets

Major Highlights of the Week

Shipping Delays
Significant delays in shipping from Babylist result in items not arriving on time for events like baby showers, causing frustration and inconvenience for users. The lack of timely delivery undermines the app's reliability as a registry platform.
My baby shower is tomorrow, and my order is still 'Processing' despite reaching out to customer service.
Customer Service Issues
Users experience poor customer service with delayed responses and lack of resolution, particularly when dealing with returns or order issues. The absence of a direct contact method exacerbates user frustration.
I am on week three of waiting on a return to be processed with only generic responses and no real customer service contact.
Return Policy Confusion
The return process is cumbersome and unclear, especially for items purchased through third-party retailers, leading to dissatisfaction and additional steps for users. This complexity discourages users from utilizing Babylist for purchases.
Items purchased through third parties require order numbers for returns, making the process inconvenient and offensive to gift-givers.
App Functionality Problems
Users report issues with app functionality, such as difficulty loading, navigating, and adding items, which detracts from the user experience. These technical problems hinder the app's usability and effectiveness.
The app won't load on my phone, making it unusable.
Misleading Pricing
There are discrepancies between advertised prices on Babylist and actual prices at retailers, leading to user distrust. This inconsistency affects the perceived value and transparency of the platform.
Limited Product Options
Users find the selection of products, particularly for essential items like diapers, to be limited and expensive compared to other platforms. This limitation affects the app's appeal as a comprehensive registry solution.
The app claims to have every store, but it's mainly Amazon with limited options for essential items.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Shipping Delays
Significant delays in shipping from Babylist result in items not arriving on time for events like baby showers, causing frustration and inconvenience for users. The lack of timely delivery undermines the app's reliability as a registry platform.
Customer Service Issues
Users experience poor customer service with delayed responses and lack of resolution, particularly when dealing with returns or order issues. The absence of a direct contact method exacerbates user frustration.
Return Policy Confusion
The return process is cumbersome and unclear, especially for items purchased through third-party retailers, leading to dissatisfaction and additional steps for users. This complexity discourages users from utilizing Babylist for purchases.
App Functionality Problems
Users report issues with app functionality, such as difficulty loading, navigating, and adding items, which detracts from the user experience. These technical problems hinder the app's usability and effectiveness.
Misleading Pricing
There are discrepancies between advertised prices on Babylist and actual prices at retailers, leading to user distrust. This inconsistency affects the perceived value and transparency of the platform.
Limited Product Options
Users find the selection of products, particularly for essential items like diapers, to be limited and expensive compared to other platforms. This limitation affects the app's appeal as a comprehensive registry solution.

Quotes of the week

Hear from some of the most impactful users to drive changes

I had so much anxiety being a first-time mom and not knowing what to add to a baby shower registry. Babylist made it easy to transfer items from other registries and provided a list of needed items, taking all my anxiety away.
JaimeLynnSalecki
Week of April 9th, 2025
I love that I can use one registry with items from all of my favorite stores. Babylist is so much simpler, and it gives your guests the freedom to choose which store they buy your items from.
Automne14
Week of April 9th, 2025
I love babylist but I have two major gripes. I wish they had an option for someone to buy something and for you to receive it as a babylist credit, and their gift fulfillment is very slow.
CousinAM
Week of April 9th, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
I had so much anxiety being a first-time mom and not knowing what to add to a baby shower registry. Babylist made it easy to transfer items from other registries and provided a list of needed items, taking all my anxiety away.
Candice Wu
App Store
I love that I can use one registry with items from all of my favorite stores. Babylist is so much simpler, and it gives your guests the freedom to choose which store they buy your items from.
Kelly Williams
Google Play
I love babylist but I have two major gripes. I wish they had an option for someone to buy something and for you to receive it as a babylist credit, and their gift fulfillment is very slow.
Koray Okumus
Google Play

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