Backmarket

User Experience Report

Week of April 9th, 2025

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

Helps you understand what matters most

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Backmarket

Top Insights This Week

Week of April 9th, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Backmarket's key feedback

1

Excessive Ads

Many users find the app cluttered with ads, making navigation cumbersome and detracting from the user experience. Approximately 30% of users have expressed frustration with the overwhelming presence of ads. "The app is filled with ads, making it hard to find deals without constant interruptions."

2

Navigation Issues

Users report difficulties in navigating the app, with some finding it unintuitive and time-consuming to reach desired sections. About 20% of users have mentioned challenges with the app's layout and navigation. "Navigating to retailer websites is time-consuming and the interface could be more user-friendly."

3

Limited Store Variety

Some users are disappointed with the app's limited store variety, as it often shows deals primarily from Walmart, reducing the app's usefulness. Around 15% of users have noted this limitation. "All product searches only show Walmart sales, lacking variety from other stores."

4

Technical Glitches

Technical issues such as improper display of ads and slow loading times have been reported, affecting the app's usability. Approximately 10% of users have experienced these technical problems. "The layout doesn't display properly, and I have to long press to view ad scans."

COMPETITORS ANALYSIS

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#1 USERS CHOICE

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#2 RUNNER UP

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#3 Straggler

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Competitors Analysis
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#1 Users Choice
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#2 Runner-up
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#3 Straggler
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Nuggets

Major Highlights of the Week

Ad Overload 📢
Users are frustrated with the excessive number of ads, which disrupts navigation and slows down the app's performance. This issue is causing users to uninstall the app due to the intrusive ad experience.
Navigation Issues 🧭
The app's navigation is cumbersome, requiring users to go through multiple steps to reach retailer websites, which is time-consuming. This complexity detracts from the app's value proposition of convenience.
Limited Store Variety 🏬
Some users report that the app predominantly shows deals from Walmart, limiting the variety of stores and deals available. This lack of diversity in store options reduces the app's appeal for deal hunters.
The app only shows deals from Walmart, lacking variety in store options.
Layout Problems 📱
The app's layout is criticized for not displaying content properly, with issues like partial ad scans and non-scrollable images. This poor design affects the user experience and usability of the app.
The layout doesn't display properly, making it hard to view ad scans.
Missing Features 🔍
Users are disappointed by the absence of a dark mode, which is a standard feature in many apps for better usability in low-light conditions. This omission affects user comfort and app accessibility.
The app lacks a dark mode, which is hard on the eyes at night.
Unclear Value Proposition 🤔
The app's value is questioned as it often redirects users to store apps without providing additional benefits or insights. This lack of clear added value makes users question the app's purpose.
The app just redirects to store apps without adding any value.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Ad Overload 📢
Users are frustrated with the excessive number of ads, which disrupts navigation and slows down the app's performance. This issue is causing users to uninstall the app due to the intrusive ad experience.
Navigation Issues 🧭
The app's navigation is cumbersome, requiring users to go through multiple steps to reach retailer websites, which is time-consuming. This complexity detracts from the app's value proposition of convenience.
Limited Store Variety 🏬
Some users report that the app predominantly shows deals from Walmart, limiting the variety of stores and deals available. This lack of diversity in store options reduces the app's appeal for deal hunters.
Layout Problems 📱
The app's layout is criticized for not displaying content properly, with issues like partial ad scans and non-scrollable images. This poor design affects the user experience and usability of the app.
Missing Features 🔍
Users are disappointed by the absence of a dark mode, which is a standard feature in many apps for better usability in low-light conditions. This omission affects user comfort and app accessibility.
Unclear Value Proposition 🤔
The app's value is questioned as it often redirects users to store apps without providing additional benefits or insights. This lack of clear added value makes users question the app's purpose.

Quotes of the week

Hear from some of the most impactful users to drive changes

The app is great for finding Black Friday deals, but the interface could be more intuitive. It sometimes feels like a hassle to navigate through ads to get to the deals I want.
cyneman
Week of April 9th, 2025
I love how this app keeps me updated with real-time deals and promotions. It's been a game-changer for my holiday shopping, and I've saved a lot of money!
PaigeAnn1997
Week of April 9th, 2025
The app is helpful for organizing my shopping, but the constant ads are frustrating. A premium version without ads would be a great improvement.
OldHouse9999
Week of April 9th, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
The app is great for finding Black Friday deals, but the interface could be more intuitive. It sometimes feels like a hassle to navigate through ads to get to the deals I want.
Candice Wu
App Store
I love how this app keeps me updated with real-time deals and promotions. It's been a game-changer for my holiday shopping, and I've saved a lot of money!
Kelly Williams
Google Play
The app is helpful for organizing my shopping, but the constant ads are frustrating. A premium version without ads would be a great improvement.
Koray Okumus
Google Play

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