BarkBox

User Experience Report

Week of April 9th, 2025

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

Helps you understand what matters most

Unlock all insightsSign in

Join our next webinar, no camera needed

BarkBox

Top Insights This Week

Week of April 9th, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
Right-facing arrow

All Insights

Dashboard mockup

TOP INSIGHTS

A weekly roundup of BarkBox's key feedback

1

Subscription Cancellation Issues

Many users express frustration with the difficulty of canceling their subscriptions, often feeling trapped in long-term commitments they didn't intend to sign up for. Approximately 15% of users report issues with canceling or modifying their subscriptions, leading to dissatisfaction and financial strain. "I tried to cancel my subscription multiple times, but they keep charging me, and customer service is unresponsive."

I tried to cancel my subscription multiple times, but they keep charging me, and customer service is unresponsive.

2

Shipping Delays

A significant number of users are unhappy with the delays in shipping, with boxes often arriving much later than expected. Around 10% of users mention that their boxes take too long to ship, sometimes arriving weeks after the expected date, which diminishes the excitement of receiving the box. "My dog's box takes forever to arrive, and by the time it does, the excitement is gone."

My dog's box takes forever to arrive, and by the time it does, the excitement is gone.

3

App Functionality Problems

Users report issues with the app's functionality, including difficulty navigating and managing subscriptions, which affects their overall experience. Approximately 8% of users find the app slow, buggy, and challenging to use, leading to frustration when trying to manage their accounts or track orders. "The app is slow and buggy, making it hard to manage my subscription or track my orders."

The app is slow and buggy, making it hard to manage my subscription or track my orders.

4

Lack of Personalization

Some users feel that the boxes lack personalization, with repeated toys and treats that don't match their preferences. About 7% of users express disappointment that their feedback on preferences isn't reflected in future boxes, leading to a less tailored experience. "Despite providing feedback, I keep getting the same toys and treats, which don't match my dog's preferences."

Despite providing feedback, I keep getting the same toys and treats, which don't match my dog's preferences.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

BarkBox
BarkBox receives overwhelmingly positive feedback for its high-quality toys and treats, excellent customer service, and the joy it brings to dogs and their owners. However, some users express frustration with subscription management and app navigation issues.

#2 RUNNER UP

Bullymake Box
Bullymake Box is praised for its durable toys that cater to heavy chewers, with many users appreciating the quality and longevity of the products. However, some customers have experienced issues with customer service and subscription management.

#3 Straggler

PupBox
PupBox is well-received for its tailored approach to puppy development, offering age-appropriate toys and training materials. Users appreciate the educational aspect, though some have noted occasional issues with product quality and delivery times.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
BarkBox
#1 Users Choice
BarkBox receives overwhelmingly positive feedback for its high-quality toys and treats, excellent customer service, and the joy it brings to dogs and their owners. However, some users express frustration with subscription management and app navigation issues.
Bullymake Box
#2 Runner-up
Bullymake Box is praised for its durable toys that cater to heavy chewers, with many users appreciating the quality and longevity of the products. However, some customers have experienced issues with customer service and subscription management.
PupBox
#3 Straggler
PupBox is well-received for its tailored approach to puppy development, offering age-appropriate toys and training materials. Users appreciate the educational aspect, though some have noted occasional issues with product quality and delivery times.

Start your 14-day free trial

Join 300+ companies monitoring customer experience across 80+ different sources

Learn moreBook a call

Join our next webinar, no camera needed

Nuggets

Major Highlights of the Week

Shipping Delays 🚚
Customers experience significant delays in receiving their BarkBox shipments, with some waiting up to 11 days for delivery. This inconsistency in shipping times, particularly when using USPS, affects customer satisfaction and expectations.
My BarkBox took 11 days to arrive this month, which is much longer than usual.
Subscription Lock-In 🔒
Users are frustrated with the inability to easily cancel their subscriptions, feeling trapped in long-term commitments they were unaware of. This lack of transparency in subscription terms leads to dissatisfaction and a sense of being misled.
I couldn't cancel my subscription and was charged for months I didn't want.
App Usability Issues 📱
The recent app update has made it difficult for users to navigate and manage their subscriptions, leading to stress and confusion. The lack of intuitive design and functionality hinders the user experience.
The new app layout is confusing and makes it hard to track my orders.
Generic Experience 🐶
Customers feel the personalization aspect of the BarkBox has diminished, with boxes becoming more generic and less tailored to individual dogs' preferences. This shift reduces the perceived value and uniqueness of the service.
The boxes used to be personalized, but now they feel generic and repetitive.
Customer Service Frustrations 📞
Users report difficulties in reaching customer service and receiving timely, helpful responses, leading to unresolved issues and dissatisfaction. The lack of effective support undermines trust in the brand.
I couldn't get a response from customer service to resolve my issue.
Auto-Renewal Confusion 🔄
Customers are caught off guard by automatic renewals of their subscriptions, leading to unexpected charges. This lack of clear communication about renewal policies results in frustration and financial inconvenience.
I was automatically signed up for another six months without my consent.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Shipping Delays 🚚
Customers experience significant delays in receiving their BarkBox shipments, with some waiting up to 11 days for delivery. This inconsistency in shipping times, particularly when using USPS, affects customer satisfaction and expectations.
Subscription Lock-In 🔒
Users are frustrated with the inability to easily cancel their subscriptions, feeling trapped in long-term commitments they were unaware of. This lack of transparency in subscription terms leads to dissatisfaction and a sense of being misled.
App Usability Issues 📱
The recent app update has made it difficult for users to navigate and manage their subscriptions, leading to stress and confusion. The lack of intuitive design and functionality hinders the user experience.
Generic Experience 🐶
Customers feel the personalization aspect of the BarkBox has diminished, with boxes becoming more generic and less tailored to individual dogs' preferences. This shift reduces the perceived value and uniqueness of the service.
Customer Service Frustrations 📞
Users report difficulties in reaching customer service and receiving timely, helpful responses, leading to unresolved issues and dissatisfaction. The lack of effective support undermines trust in the brand.
Auto-Renewal Confusion 🔄
Customers are caught off guard by automatic renewals of their subscriptions, leading to unexpected charges. This lack of clear communication about renewal policies results in frustration and financial inconvenience.

Quotes of the week

Hear from some of the most impactful users to drive changes

The app used to be good and personalized mentioning your dog's name and such. Now it’s just generic and cold and bland, pretty much 3 basic screens. My dog loves the toys and the treats but I feel like the treats are the same thing but just different shape but also the same flavors. Kinda disappointed all around!
ld9760
Week of April 9th, 2025
I have called, emailed, and tried to manually cancel my subscription and they keep charging me! I like their options and customer service, and I hear great things about it. It’s just not for us and they won’t stop charging me or respond to my emails.
VanessaR_W
Week of April 9th, 2025
The new app version is HARD to use and find the correct things (in terms of subscription changes and understanding what is coming in the box). I have the 6 month subscription and will not be renewing due to this, they also never send me the right toys for the subscription version I have. Save yourself and buy toys off of Amazon
Tap zoo is so cool
Week of April 9th, 2025

Start your 14-day free trial today

Join the 300+ companies monitoring customer experience

Chat to salesGet started

Join our next webinar, no camera needed

Start your 14-day free trial today.

The quotes of the week

Hear from some of the most impactful users to drive changes
The app used to be good and personalized mentioning your dog's name and such. Now it’s just generic and cold and bland, pretty much 3 basic screens. My dog loves the toys and the treats but I feel like the treats are the same thing but just different shape but also the same flavors. Kinda disappointed all around!
Candice Wu
App Store
I have called, emailed, and tried to manually cancel my subscription and they keep charging me! I like their options and customer service, and I hear great things about it. It’s just not for us and they won’t stop charging me or respond to my emails.
Kelly Williams
Google Play
The new app version is HARD to use and find the correct things (in terms of subscription changes and understanding what is coming in the box). I have the 6 month subscription and will not be renewing due to this, they also never send me the right toys for the subscription version I have. Save yourself and buy toys off of Amazon
Koray Okumus
Google Play

Discover Anecdote’s all-in-one customer experience platform

Search through all your feedback, instantly

Type in anything, and find what you need in your feedback—complete with relevant tickets, citations, and AI-summaries.

Search for product issues and validate hypotheses.

Receive an AI summary, relevant tickets, sentiment and more.

Explore

Use AI to automate and prioritize your feedback analysis

Analyze your feedback with our market leading LLM, generate clear AI summaries, and prioritize burning issues.

Transform feedback into actionable trends and categories.

Use AI to turn feedback into impactful business actions.

Explore

Send surveys and analyze them with AI

Quickly launch AI-powered surveys right in your product, on WhatsApp, or through email, and get real-time AI insights on the results.

Whatsapp logo
Gmail logo
SDK

Reduce time to action with quick, actionable AI insights from your surveys.

Analyze all your customer feedback, including surveys, in one place.

Explore

Segment feedback from your company in charts and summaries

Turn feedback into clear, easy-to-read dashboards that help your team make better decisions, break down silos, and respond faster.

Easily deep-dive into feedback from support, products, branch, and stores.

Share feedback dashboards to your team that update in real-time.

Explore

Benchmark your company's feedback against your competitors

Unify and analyze public competitor feedback to benchmark against their performance.

Learn from competitors' strengths and avoid their mistakes.

Create monthly SWOT comparisons.

Explore

Stay on top of your feedback with alerts

Set up email or Slack alerts for specific customer issues, bugs, VoC reports, or queries like legal mentions and late deliveries. Route these to the right team the same day they're reported.

Gmail logo

Improving customer satisfaction with faster response times.

Identify and address emerging risks more swiftly.

Explore

14 day free trial of paid features

⁠Migrate your feedback in one-click