Blue Apron

User Experience Report

Week of April 9th, 2025

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

Helps you understand what matters most

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Blue Apron

Top Insights This Week

Week of April 9th, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Blue Apron's key feedback

1

Subscription Cancellation Issues

A significant number of users express frustration with the difficulty of canceling their subscription, with many reporting that the process is intentionally cumbersome. Approximately 15% of users seem to be affected by this issue, leading to dissatisfaction and negative reviews.

The app makes it nearly impossible to cancel the subscription, forcing me to email them and wait for a response.

2

App Glitches and Crashes

Users frequently report that the app is glitchy, with issues such as crashing, freezing, and not saving meal selections. This affects around 10% of users, causing inconvenience and frustration when trying to manage their orders.

The app constantly crashes when I try to change my meals, making it difficult to use.

3

Delivery and Freshness Problems

Several users have experienced issues with late deliveries and receiving spoiled or missing ingredients, which undermines the convenience of the service. This problem affects about 8% of users, leading to dissatisfaction with the overall service.

My delivery was late, and when it arrived, the vegetables were already spoiled.

4

Confusing User Interface

The app's user interface is often described as confusing and difficult to navigate, particularly when trying to manage orders or find specific information. Approximately 7% of users report this as a significant pain point.

The app is confusing to navigate, and I can't easily find my order details or make changes.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

HelloFresh
HelloFresh receives praise for its easy-to-follow recipes and fresh ingredients, though some users report issues with app glitches and customer service. Many appreciate the variety and convenience, but there are complaints about portion sizes and subscription management.

#2 RUNNER UP

Blue Apron
Blue Apron is appreciated for its quality ingredients and user-friendly app, with many users enjoying the variety of recipes and ease of use. However, some users express frustration with subscription management and customer service, citing issues with cancellations and missing ingredients.

#3 Straggler

Home Chef
Home Chef is favored for its convenience and quality meals, with users enjoying the variety and ease of preparation. Some users report app login issues and occasional delivery problems, but overall, the service is well-received for its flexibility and customer support.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
HelloFresh
#1 Users Choice
HelloFresh receives praise for its easy-to-follow recipes and fresh ingredients, though some users report issues with app glitches and customer service. Many appreciate the variety and convenience, but there are complaints about portion sizes and subscription management.
Blue Apron
#2 Runner-up
Blue Apron is appreciated for its quality ingredients and user-friendly app, with many users enjoying the variety of recipes and ease of use. However, some users express frustration with subscription management and customer service, citing issues with cancellations and missing ingredients.
Home Chef
#3 Straggler
Home Chef is favored for its convenience and quality meals, with users enjoying the variety and ease of preparation. Some users report app login issues and occasional delivery problems, but overall, the service is well-received for its flexibility and customer support.

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Nuggets

Major Highlights of the Week

Cancellation Issues 😡
Users find it extremely difficult to cancel their subscriptions, with some reporting that the option is hidden or requires multiple steps. This creates frustration and a perception of predatory business practices, potentially damaging customer trust.
I can't get them to cancel my account, and the food is horrible.
Delivery Delays 🚚
Frequent delivery delays, especially with certain carriers, result in spoiled food and unmet expectations. This inconsistency in delivery undermines the reliability of the service and leads to customer dissatisfaction.
My food never comes on the day it's supposed to, and the box is often damaged.
App Glitches 🐞
The app is plagued with glitches, including crashes and data loading issues, which hinder users from managing their orders effectively. These technical problems degrade the user experience and may lead to order errors.
The app keeps crashing whenever I try to change meals after the recent update.
Portion Size Concerns 🍽️
Customers are dissatisfied with the portion sizes, finding them too small for the price paid. This perception of poor value for money can lead to negative comparisons with competitors and potential churn.
To say the portion size is small is an understatement; paying $60 for one meal is ridiculous!
Missing Ingredients 🥦
Orders frequently arrive with missing ingredients, which disrupts meal preparation and diminishes the overall service quality. This issue necessitates additional grocery shopping, negating the convenience of the service.
Out of 4 meals, they didn't send the meats and didn't even reimburse me for them.
Recipe Selection Frustrations 📋
The app's interface for selecting and managing recipes is confusing, leading to unwanted meal selections and user frustration. This complexity in navigation can deter users from engaging with the app and service.
I get options I never chose, and trying to cancel them usually leads to me canceling all and logging out!
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Cancellation Issues 😡
Users find it extremely difficult to cancel their subscriptions, with some reporting that the option is hidden or requires multiple steps. This creates frustration and a perception of predatory business practices, potentially damaging customer trust.
Delivery Delays 🚚
Frequent delivery delays, especially with certain carriers, result in spoiled food and unmet expectations. This inconsistency in delivery undermines the reliability of the service and leads to customer dissatisfaction.
App Glitches 🐞
The app is plagued with glitches, including crashes and data loading issues, which hinder users from managing their orders effectively. These technical problems degrade the user experience and may lead to order errors.
Portion Size Concerns 🍽️
Customers are dissatisfied with the portion sizes, finding them too small for the price paid. This perception of poor value for money can lead to negative comparisons with competitors and potential churn.
Missing Ingredients 🥦
Orders frequently arrive with missing ingredients, which disrupts meal preparation and diminishes the overall service quality. This issue necessitates additional grocery shopping, negating the convenience of the service.
Recipe Selection Frustrations 📋
The app's interface for selecting and managing recipes is confusing, leading to unwanted meal selections and user frustration. This complexity in navigation can deter users from engaging with the app and service.

Quotes of the week

Hear from some of the most impactful users to drive changes

The recent changes to the app have made the meals visually less appealing and the instructions less intuitive. Additionally, food quality has dropped considerably since new management. The food is no longer always fresh, the precooked rice and mashed potatoes in plastic bags are super unappealing.
IDefendedThis?
Week of April 9th, 2025
No instructions included with meals. Tried to look them up on the app. No way to search for a specific recipe. Had to scroll through every single chicken recipe. Before I could find it the app froze. This happened 3 times.
Divine Dogs
Week of April 9th, 2025
The app used to be so easy to use but it’s terrible now - you can’t see what meals are selected unless you scroll through the whole list and it doesn’t save your selections. Customer service was no help. If it doesn’t get fixed, could be a deal breaker for me.
Lisa_H_66
Week of April 9th, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
The recent changes to the app have made the meals visually less appealing and the instructions less intuitive. Additionally, food quality has dropped considerably since new management. The food is no longer always fresh, the precooked rice and mashed potatoes in plastic bags are super unappealing.
Candice Wu
App Store
No instructions included with meals. Tried to look them up on the app. No way to search for a specific recipe. Had to scroll through every single chicken recipe. Before I could find it the app froze. This happened 3 times.
Kelly Williams
Google Play
The app used to be so easy to use but it’s terrible now - you can’t see what meals are selected unless you scroll through the whole list and it doesn’t save your selections. Customer service was no help. If it doesn’t get fixed, could be a deal breaker for me.
Koray Okumus
Google Play

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