Calm – Meditate, Sleep, Relax

User Experience Report

Week of February 21st, 2025

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

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All Insights

TOP INSIGHTS

A weekly roundup of Calm – Meditate, Sleep, Relax's key feedback

Intrusive Pop-ups

Users are frustrated with frequent pop-ups prompting them to upgrade or share on social media, which disrupts the meditation experience. Addressing this could improve user satisfaction and retention.

Paywall Concerns

Users are frustrated with frequent pop-ups prompting them to upgrade or share on social media, which disrupts the meditation experience. Addressing this could improve user satisfaction and retention.

Cluttered Interface

The app's interface is perceived as cluttered and complex, making it difficult for users to navigate and detracting from the meditation experience. Simplifying the UI could enhance user experience and engagement.

Privacy Concerns

Users are concerned about privacy, particularly regarding mandatory account creation and data tracking. Improving transparency and offering opt-out options could alleviate these concerns and build trust.

COMPETITORS ANALYSIS

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#1 USERS CHOICE

Insight Timer

Insight Timer receives overwhelmingly positive feedback for its extensive library of free meditations and user-friendly interface. Users appreciate its role in enhancing their meditation practice and mental well-being, with many citing it as a transformative tool in their daily lives. However, some users express dissatisfaction with recent paywall implementations and app clutter.

#2 RUNNER UP

Headspace

Headspace is recognized for its high-quality guided meditations and user-friendly design, which many users find effective for stress relief and mental wellness. However, the app faces criticism for its aggressive monetization strategy, with many users frustrated by the lack of free content and unexpected charges.

#3 Straggler

Breethe

Breethe is praised for its diverse content and user-friendly design, with many users finding it effective for sleep and anxiety management. The app's guided meditations and personalized features are highlighted as beneficial, though some users are frustrated by the lack of new content and high subscription costs.

Nuggets

Major Highlights of the Week

Intrusive Pop-ups

Users are frustrated with frequent pop-ups prompting them to upgrade or share on social media, which disrupts their meditation experience. To enhance user satisfaction, streamline the app's interface by reducing unnecessary pop-ups and focusing on a seamless meditation experience. This will help maintain the app's core value of providing a distraction-free environment for mindfulness.

Paywall Concerns

Several users have expressed dissatisfaction with previously free features now being locked behind a paywall. To address this, consider offering a balanced freemium model where essential features remain accessible to all users, while premium content is clearly differentiated. This approach can help retain users who rely on the app's free offerings while encouraging upgrades through added value.

Cluttered Interface

Feedback indicates that the app's interface has become cluttered, making it difficult for users to navigate. Simplify the user interface by minimizing unnecessary elements and optimizing the workflow for key features like the meditation timer. A cleaner design will improve user experience and maintain the app's reputation for ease of use.

Privacy Concerns

Users are concerned about data privacy, particularly regarding account creation and data tracking. To build trust, implement transparent privacy policies and offer clear opt-out options for data tracking. Ensuring user privacy will enhance the app's credibility and encourage more users to engage with the platform.

Dark Mode Request

A user suggested implementing a dark mode to prevent bright screens from disrupting sleep after meditation sessions. Introducing a dark mode option can enhance user comfort and improve the app's usability in low-light conditions, aligning with the app's goal of supporting restful practices.

Social Features Decline

Users miss the ease of connecting with friends and sending messages, which has become more difficult in recent updates. Revitalize the social features by making it easier to connect with friends and share experiences. Enhancing community engagement will foster a supportive environment and encourage continued app usage.

Nuggets

Major Highlights of the Week

Everything you need to know about user experience

Intrusive Pop-ups

Paywall Concerns

Cluttered Interface

Privacy Concerns

Dark Mode Request

Social Features Decline

Quotes of the week

Hear from some of the most impactful users to drive changes

I started using this app years ago because I liked the timer function. I paid for some upgrades at the time, and was happily using it for my meditation process. Now I’m harassed to upgrade or use features every time I either start or finish a session. This is the opposite of what I need it for, and I’m going to start using another app for my mindfulness practice.

App Store

Updated the app and now the only function I used the app for is hidden behind a paywall. Immediately deleted, way to ruin your own app!

Google Play

This app is constantly adding unnecessary things, especially since it’s a meditation app…lots of clutter. Having to click through three screens to finish a simple timed meditation is terrible UX. The UI is degrading, I can hear a former design instructor saying 'too many fonts!' Why have the numbers changed to a serif? It’s really ugly, every time I open the timer I think 'this hurts' design wise.

Google Play

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The quotes of the week

Hear from some of the most impactful users to drive changes

Candice Wu

App Store

Updated the app and now the only function I used the app for is hidden behind a paywall. Immediately deleted, way to ruin your own app!

Kelly Williams

Google Play

Koray Okumus

Google Play

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User Experience Report

Calm – Meditate, Sleep, Relax

Top Insights This Week

Intrusive Pop-ups

Paywall Concerns

Cluttered Interface

Privacy Concerns

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

Start your 14-day free trial

Major Highlights of the Week

Major Highlights of the Week

Hear from some of the most impactful users to drive changes

Start your 14-day free trial today

The quotes of the week

Discover Anecdote’s all-in-one customer experience platform

Search through all your feedback, instantly

Use AI to automate and prioritize your feedback analysis

Send surveys and analyze them with AI

Segment feedback from your company in charts and summaries

Benchmark your company's feedback against your competitors

Stay on top of your feedback with alerts