Flo Period & Pregnancy Tracker

User Experience Report

Week of April 9th, 2025

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

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All Insights

TOP INSIGHTS

A weekly roundup of Flo Period & Pregnancy Tracker's key feedback

Aggressive Upselling

Many users are frustrated with the constant push for premium subscriptions, which interrupts their experience and makes the app difficult to use without upgrading. Approximately 40% of users express dissatisfaction with the aggressive upselling tactics.

Every time I open the app, it pushes me to buy Flo premium, and there's no easy way to dismiss it.

Limited Free Features

Users feel that the app's free version is too restrictive, offering minimal functionality unless they pay for premium, which is a significant barrier for those who just want basic tracking. Around 35% of users are affected by the limited access to features without a subscription.

I can't even change my profile picture without paying for premium, which is frustrating.

Setup and Ads Overload

The initial setup process is cumbersome, and users are bombarded with ads, making the app experience overwhelming and unpleasant. Approximately 25% of users mention issues with the setup and ad frequency.

The app asks a million questions during setup and then bombards you with ads unless you pay.

Data Loss and Trust Issues

Some users have experienced data loss, leading to a lack of trust in the app's reliability and data management. About 10% of users report issues with losing their health data.

I lost all my health data from over a year of tracking, which is unacceptable.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Clue Period & Ovulation Tracker

Clue is highly praised for its accuracy and user-friendly interface. Users appreciate its scientific approach and the wealth of information it provides, although some express frustration with the push for Clue Plus subscriptions.

#2 RUNNER UP

Ovia Fertility & Cycle Tracker

Ovia is well-regarded for its comprehensive tracking features and helpful insights, particularly for those trying to conceive. Users find it informative and easy to use, though some have experienced technical issues with logging in.

#3 Straggler

Flo Period & Pregnancy Tracker

Flo receives mixed feedback; while many users find it accurate and helpful, others are frustrated by the constant push for premium subscriptions and ads. Some users appreciate the community features, but there are complaints about the app's accessibility and cost.

Nuggets

Major Highlights of the Week

Aggressive Upselling

Users are frustrated with constant upsell prompts for premium subscriptions, which disrupt the basic functionality of the app. This aggressive marketing approach is leading to dissatisfaction and app abandonment.

Every time I open the app, it pushes a subscription with no option to easily dismiss it.

Limited Free Features

The app's free version offers minimal functionality, forcing users to pay for basic health insights. This paywall limits access to essential information, causing users to seek alternatives.

I can't learn about my period without paying for premium, which is frustrating.

Setup Frustrations

The initial setup process is cumbersome, requiring users to answer numerous questions and pushing them towards the paid version. This creates a barrier to entry and a negative first impression.

Setting up the app involves answering endless questions and constant prompts to upgrade.

Data Loss Concerns

Users have experienced loss of health data, undermining trust in the app's reliability and data management. This issue is critical as it affects user retention and satisfaction.

I lost all my health data from over a year of tracking, which is unacceptable.

Cancellation Issues

The process to cancel subscriptions is not transparent, leading to prolonged customer support interactions and unwanted charges. This lack of clarity damages user trust and brand reputation.

I can't find a way to cancel my subscription and have been charged for an app I don't use.

Widget Absence

The absence of a home screen widget limits user engagement and data logging frequency. Users find it inconvenient to access the app for quick updates, impacting their overall experience.

Nuggets

Major Highlights of the Week

Everything you need to know about user experience

Aggressive Upselling

Limited Free Features

The app's free version offers minimal functionality, forcing users to pay for basic health insights. This paywall limits access to essential information, causing users to seek alternatives.

Setup Frustrations

The initial setup process is cumbersome, requiring users to answer numerous questions and pushing them towards the paid version. This creates a barrier to entry and a negative first impression.

Data Loss Concerns

Users have experienced loss of health data, undermining trust in the app's reliability and data management. This issue is critical as it affects user retention and satisfaction.

Cancellation Issues

The process to cancel subscriptions is not transparent, leading to prolonged customer support interactions and unwanted charges. This lack of clarity damages user trust and brand reputation.

Widget Absence

The absence of a home screen widget limits user engagement and data logging frequency. Users find it inconvenient to access the app for quick updates, impacting their overall experience.

Quotes of the week

Hear from some of the most impactful users to drive changes

Every time I open the app, it offers a subscription with no option to exit, forcing me to tap like I'm signing up. I've had this app for years and liked it until it started pushing the subscription so hard.

ChristinaJ

Week of April 9th, 2025

I used to have this period tracker since I first started getting my period, and it did its job well. Now, it tries to force me to sign up for a subscription every time I open the app, baiting me with features I might be interested in.

Marz0301

Week of April 9th, 2025

This app is barely accessible to know how your body works because it asks you to buy premium. You can't know the basic knowledge and understandings of your own body because you have to pay to know it.

po0f_x

Week of April 9th, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes

Candice Wu

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Kelly Williams

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Koray Okumus

Google Play

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User Experience Report

Flo Period & Pregnancy Tracker

Top Insights This Week

Aggressive Upselling

Limited Free Features

Setup and Ads Overload

Data Loss and Trust Issues

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

Start your 14-day free trial

Major Highlights of the Week

Major Highlights of the Week

Hear from some of the most impactful users to drive changes

Start your 14-day free trial today

The quotes of the week

Discover Anecdote’s all-in-one customer experience platform

Search through all your feedback, instantly

Use AI to automate and prioritize your feedback analysis

Send surveys and analyze them with AI

Segment feedback from your company in charts and summaries

Benchmark your company's feedback against your competitors

Stay on top of your feedback with alerts