GIPHY: The GIF Search Engine

User Experience Report

Week of April 9th, 2025

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

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All Insights

TOP INSIGHTS

A weekly roundup of GIPHY: The GIF Search Engine's key feedback

Excessive Ads

A significant number of users, approximately 20%, are frustrated with the overwhelming presence of ads, which they feel disrupts the user experience and makes the app nearly unusable.

Creation Tool Issues

Around 10% of users are experiencing difficulties with the GIF creation tools, particularly with the inability to easily add text to existing GIFs without recording a new video.

Loss of Work

Approximately 5% of users report losing their work when switching between apps, which leads to frustration as their progress is not saved.

Misleading Ad Closures

About 5% of users are annoyed by misleading ad closures, where clicking the 'X' icon opens the ad instead of closing it, leading to a poor user experience.

COMPETITORS ANALYSIS

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#1 USERS CHOICE

GIPHY: The GIF Search Engine

GIPHY receives a mix of feedback, with many users praising its vast selection of GIFs and ease of use, while others criticize the intrusive ads and recent updates that have complicated the user experience.

#2 RUNNER UP

Tenor

Tenor is generally well-received for its simplicity and effectiveness in finding and sharing GIFs, though some users note occasional issues with app performance and ad frequency.

#3 Straggler

Imgur

Imgur is appreciated for its community and variety of content, but users frequently complain about the overwhelming number of ads and app crashes, which detract from the overall experience.

Nuggets

Major Highlights of the Week

Excessive Ads

The app's user experience is severely hindered by the overwhelming presence of ads, which often load before the desired GIFs and include misleading 'X' icons that open ads instead of closing them.

Creation Tool Confusion

Users are frustrated with the GIF creation process, particularly the requirement to record a video when they simply want to add text to an existing GIF.

I just want to add text to a GIF, but the app forces me to record a video instead.

Content Removal

There is dissatisfaction with the removal of popular GIFs, leading to a perception that the content library is becoming less appealing and more politically biased.

The app's content has become watered down, with many popular GIFs removed and an increase in political images.

Lost Edits

Users experience frustration when their edits are lost if they switch out of the app, leading to wasted effort and time.

I lost all my work on a GIF when I briefly switched apps to change the music.

Non-Functional Features

Certain features, such as the normal/reverse/pogo buttons, are not functioning as expected, diminishing the app's utility and user satisfaction.

The normal/reverse/pogo buttons never work anymore, which is disappointing.

Lack of Reporting

There is no straightforward way for users to report issues or provide feedback, leading them to resort to leaving negative reviews as their only option.

I had to leave a one-star review because there's no other way to report issues.

Nuggets

Major Highlights of the Week

Everything you need to know about user experience

Excessive Ads

The app's user experience is severely hindered by the overwhelming presence of ads, which often load before the desired GIFs and include misleading 'X' icons that open ads instead of closing them.

Creation Tool Confusion

Users are frustrated with the GIF creation process, particularly the requirement to record a video when they simply want to add text to an existing GIF.

Content Removal

There is dissatisfaction with the removal of popular GIFs, leading to a perception that the content library is becoming less appealing and more politically biased.

Lost Edits

Users experience frustration when their edits are lost if they switch out of the app, leading to wasted effort and time.

Non-Functional Features

Certain features, such as the normal/reverse/pogo buttons, are not functioning as expected, diminishing the app's utility and user satisfaction.

Lack of Reporting

There is no straightforward way for users to report issues or provide feedback, leading them to resort to leaving negative reviews as their only option.

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User Experience Report

GIPHY: The GIF Search Engine

Top Insights This Week

Excessive Ads

Creation Tool Issues

Loss of Work

Misleading Ad Closures

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Major Highlights of the Week

Major Highlights of the Week

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The quotes of the week

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Use AI to automate and prioritize your feedback analysis

Send surveys and analyze them with AI

Segment feedback from your company in charts and summaries

Benchmark your company's feedback against your competitors

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