Headspace

User Experience Report

Week of April 9th, 2025

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

Helps you understand what matters most

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Headspace

Top Insights This Week

Week of April 9th, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Headspace's key feedback

1

Subscription Frustrations

Many users express dissatisfaction with the app's subscription model, feeling misled by the lack of free content and unexpected charges. Approximately 30% of users report issues with auto-renewals and difficulty obtaining refunds. This has led to a perception of unethical business practices.

I was charged for a subscription without warning and couldn't get a refund, which is frustrating for a mental health app.

2

Customer Support Issues

A significant number of users are frustrated with the lack of responsive customer support, especially when dealing with technical issues or subscription problems. Around 20% of users mention unhelpful or non-existent support, which exacerbates their dissatisfaction with the app.

I reached out to customer support multiple times about a subscription issue and never received a helpful response.

3

Content Accessibility

Users are disappointed with the limited access to content without a subscription, as the app was previously known for offering some free resources. Approximately 25% of users feel that the paywall is too restrictive, especially for those seeking mental health support.

I downloaded the app hoping for free meditation resources, but everything is locked behind a paywall.

4

Technical Glitches

Technical issues, such as app crashes and content not loading, are common complaints among users. About 15% of users report these problems, which hinder their ability to use the app effectively and contribute to a negative user experience.

The app frequently crashes and doesn't load content, making it unusable despite my subscription.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Insight Timer
Insight Timer is highly praised for its extensive library of free meditations and user-friendly interface. Users appreciate the variety of content available without a paywall, making it accessible for everyone.

#2 RUNNER UP

Headspace
Headspace receives mixed feedback; while many users find it life-changing and appreciate the quality of content, others are frustrated by the high cost and limited free features. Technical issues and subscription management also contribute to user dissatisfaction.

#3 Straggler

Calm
Calm is well-regarded for its soothing sleep stories and meditation content, but many users are deterred by the high subscription cost and limited free content. Despite this, those who can afford it find it beneficial for improving sleep and reducing stress.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Insight Timer
#1 Users Choice
Insight Timer is highly praised for its extensive library of free meditations and user-friendly interface. Users appreciate the variety of content available without a paywall, making it accessible for everyone.
Headspace
#2 Runner-up
Headspace receives mixed feedback; while many users find it life-changing and appreciate the quality of content, others are frustrated by the high cost and limited free features. Technical issues and subscription management also contribute to user dissatisfaction.
Calm
#3 Straggler
Calm is well-regarded for its soothing sleep stories and meditation content, but many users are deterred by the high subscription cost and limited free content. Despite this, those who can afford it find it beneficial for improving sleep and reducing stress.

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Nuggets

Major Highlights of the Week

Subscription Confusion 🤔
Users are frustrated with unexpected charges and difficulty canceling subscriptions, leading to feelings of being scammed. The lack of clear communication about auto-renewal and refund policies exacerbates the issue, damaging trust.
I canceled my subscription but was still charged for a year, and they refused to refund me.
Content Paywall 💸
The app's extensive paywall limits access to content, leaving users feeling misled by the 'free' label. This approach alienates potential users who are unable to afford the subscription, especially those seeking mental health support.
Everything is locked behind a paywall, making it unusable without a subscription.
Customer Support Frustrations 😡
Users experience significant dissatisfaction with customer support, citing unresponsive or unhelpful interactions. This lack of effective support leads to unresolved issues and increased user frustration.
I reached out for help with a subscription issue and received no meaningful assistance.
App Functionality Issues 🛠️
Technical glitches, such as app crashes and unresponsive features, hinder the user experience. These issues disrupt the app's core functionality, leading to user dissatisfaction and potential churn.
The app crashes every time I try to access a meditation session.
UI/UX Overload 🌀
The app's interface is perceived as cluttered and overwhelming, making it difficult for users to navigate and find desired content. This complexity detracts from the app's usability and user satisfaction.
The app is so cluttered now that it's hard to find what I need.
Lack of Free Content 🚫
Users are disappointed by the absence of free content, which was previously available. This shift to a fully paid model without free options alienates users who cannot afford the subscription.
There used to be free options, but now everything requires a subscription.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Subscription Confusion 🤔
Users are frustrated with unexpected charges and difficulty canceling subscriptions, leading to feelings of being scammed. The lack of clear communication about auto-renewal and refund policies exacerbates the issue, damaging trust.
Content Paywall 💸
The app's extensive paywall limits access to content, leaving users feeling misled by the 'free' label. This approach alienates potential users who are unable to afford the subscription, especially those seeking mental health support.
Customer Support Frustrations 😡
Users experience significant dissatisfaction with customer support, citing unresponsive or unhelpful interactions. This lack of effective support leads to unresolved issues and increased user frustration.
App Functionality Issues 🛠️
Technical glitches, such as app crashes and unresponsive features, hinder the user experience. These issues disrupt the app's core functionality, leading to user dissatisfaction and potential churn.
UI/UX Overload 🌀
The app's interface is perceived as cluttered and overwhelming, making it difficult for users to navigate and find desired content. This complexity detracts from the app's usability and user satisfaction.
Lack of Free Content 🚫
Users are disappointed by the absence of free content, which was previously available. This shift to a fully paid model without free options alienates users who cannot afford the subscription.

Quotes of the week

Hear from some of the most impactful users to drive changes

I love the app and use it daily, but my run streak of days meditated keeps resetting, and support doesn't respond to my requests for a fix.
Mooersis
Week of April 9th, 2025
The app is great, but the interface has become cluttered, making it difficult to find meditations quickly. Consider adding a tool to help users find what they need in the moment.
Sean_Ams
Week of April 9th, 2025
I used to love this app, but now everything is locked behind a paywall. It's disappointing that there's no free content available anymore.
A Google user
Week of April 9th, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
I love the app and use it daily, but my run streak of days meditated keeps resetting, and support doesn't respond to my requests for a fix.
Candice Wu
App Store
The app is great, but the interface has become cluttered, making it difficult to find meditations quickly. Consider adding a tool to help users find what they need in the moment.
Kelly Williams
Google Play
I used to love this app, but now everything is locked behind a paywall. It's disappointing that there's no free content available anymore.
Koray Okumus
Google Play

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