HelloFresh: Meal Kit Delivery

User Experience Report

Week of April 9th, 2025

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

Helps you understand what matters most

Unlock all insights Sign in

All Insights

TOP INSIGHTS

A weekly roundup of HelloFresh: Meal Kit Delivery's key feedback

App Functionality Issues

Several users report issues with the app's functionality, such as timers not working and the app crashing when accessing recipes. Approximately 10% of users seem to be affected by these technical problems.

The app crashes when I try to access recipes, making it hard to cook.

Unexpected Charges

Users have experienced unexpected charges, such as being billed for items they did not order or receiving additional meals without approval. This issue affects around 5% of users.

I was charged over $170 for meals I didn't choose, and my plan was altered without my consent.

Portion Size Concerns

Some customers feel that the portion sizes, especially for vegetables, are too small and not sufficient for the number of people they are meant to serve. This concern is raised by about 7% of users.

The vegetable portions are too small and don't feed the intended number of people.

Prep Time Complaints

A portion of users find the meal preparation time too lengthy and suggest pre-prepared ingredients to save time. Approximately 8% of users express this concern.

There's too much prep time; pre-cut veggies and pre-made sauces would help.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Blue Apron

Blue Apron receives high praise for its easy-to-use app and delicious recipes. Users appreciate the quality of ingredients and the convenience of meal planning, though some express frustration with subscription management and customer service.

#2 RUNNER UP

HelloFresh: Meal Kit Delivery

HelloFresh is loved for its fresh ingredients and easy-to-follow recipes, making meal planning stress-free. However, users have mixed feelings about the app's functionality and customer service, with some experiencing issues with meal selection and unexpected charges.

#3 Straggler

Home Chef

Home Chef is appreciated for its variety and quality of meals, with many users enjoying the convenience and taste. However, the app faces criticism for frequent login issues and missing ingredients, leading to customer dissatisfaction.

Nuggets

Major Highlights of the Week

Prep Time Issues

Customers find the prep time too lengthy and suggest pre-prepared ingredients to streamline the process. They recommend pre-cut veggies and pre-made sauces to reduce cooking time.

The meals are good, but the prep time is too long; pre-cut veggies and pre-made sauces would help.

App Timer Malfunction

The app's timer feature is unreliable as it fails to produce sound alerts, causing inconvenience during cooking. Users find it challenging to manage cooking times without audible notifications.

The app's timers don't make sounds, making it hard to keep track of cooking times.

Recipe Access Problems

Users experience app crashes when trying to access recipes, hindering their ability to cook meals. The lack of physical recipe cards exacerbates the issue.

The app crashes when I try to view recipes, and without recipe cards, it's frustrating.

Unauthorized Charges

Customers report unexpected charges and meal plan changes without their consent, leading to dissatisfaction. They express frustration over being charged for unapproved items.

Ingredient Transparency

Pre-made meals lack complete ingredient listings, posing a risk for those with allergies. Users demand better transparency to avoid allergen exposure.

Pre-made meals don't list all ingredients, which is risky for allergen avoidance.

Portion Size Concerns

The portion sizes, especially for vegetables, are perceived as insufficient, leading to additional grocery trips. Customers feel the portions do not justify the cost.

The vegetable portions are too small, forcing me to buy more to make meals sufficient.

Nuggets

Major Highlights of the Week

Everything you need to know about user experience

Prep Time Issues

Customers find the prep time too lengthy and suggest pre-prepared ingredients to streamline the process. They recommend pre-cut veggies and pre-made sauces to reduce cooking time.

App Timer Malfunction

The app's timer feature is unreliable as it fails to produce sound alerts, causing inconvenience during cooking. Users find it challenging to manage cooking times without audible notifications.

Recipe Access Problems

Users experience app crashes when trying to access recipes, hindering their ability to cook meals. The lack of physical recipe cards exacerbates the issue.

Unauthorized Charges

Customers report unexpected charges and meal plan changes without their consent, leading to dissatisfaction. They express frustration over being charged for unapproved items.

Ingredient Transparency

Pre-made meals lack complete ingredient listings, posing a risk for those with allergies. Users demand better transparency to avoid allergen exposure.

Portion Size Concerns

The portion sizes, especially for vegetables, are perceived as insufficient, leading to additional grocery trips. Customers feel the portions do not justify the cost.

Quotes of the week

Hear from some of the most impactful users to drive changes

The timers in the app don’t work well and don’t make sounds. Getting recipes for the meals currently in your fridge takes too much effort.

Brittanyirwin96

Week of April 9th, 2025

I love the meals but the app needs work; it's cumbersome and not user-friendly. A tutorial or FAQ would be helpful.

Dans White

Week of April 9th, 2025

I truly enjoy the recipes and meals, but the portion sizes for meals for two are too small and not worth the price.

Dzierzynski

Week of April 9th, 2025

Start your 14-day free trial today.

Chat to sales

Get started

The quotes of the week

Hear from some of the most impactful users to drive changes

The timers in the app don’t work well and don’t make sounds. Getting recipes for the meals currently in your fridge takes too much effort.

Candice Wu

App Store

I love the meals but the app needs work; it's cumbersome and not user-friendly. A tutorial or FAQ would be helpful.

Kelly Williams

Google Play

I truly enjoy the recipes and meals, but the portion sizes for meals for two are too small and not worth the price.

Koray Okumus

Google Play

Discover Anecdote’s all-in-one customer experience platform

Search through all your feedback, instantly

Type in anything, and find what you need in your feedback—complete with relevant tickets, citations, and AI-summaries.

Search for product issues and validate hypotheses.

Receive an AI summary, relevant tickets, sentiment and more.

Explore

Use AI to automate and prioritize your feedback analysis

Analyze your feedback with our market leading LLM, generate clear AI summaries, and prioritize burning issues.

Transform feedback into actionable trends and categories.

Use AI to turn feedback into impactful business actions.

Explore

Send surveys and analyze them with AI

Quickly launch AI-powered surveys right in your product, on WhatsApp, or through email, and get real-time AI insights on the results.

SDK

Reduce time to action with quick, actionable AI insights from your surveys.

Analyze all your customer feedback, including surveys, in one place.

Explore

Segment feedback from your company in charts and summaries

Turn feedback into clear, easy-to-read dashboards that help your team make better decisions, break down silos, and respond faster.

Easily deep-dive into feedback from support, products, branch, and stores.

Share feedback dashboards to your team that update in real-time.

Explore

Benchmark your company's feedback against your competitors

Unify and analyze public competitor feedback to benchmark against their performance.

Learn from competitors' strengths and avoid their mistakes.

Create monthly SWOT comparisons.

Explore

Stay on top of your feedback with alerts

Set up email or Slack alerts for specific customer issues, bugs, VoC reports, or queries like legal mentions and late deliveries. Route these to the right team the same day they're reported.

Improving customer satisfaction with faster response times.

Identify and address emerging risks more swiftly.

Explore

User Experience Report

HelloFresh: Meal Kit Delivery

Top Insights This Week

App Functionality Issues

Unexpected Charges

Portion Size Concerns

Prep Time Complaints

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

Start your 14-day free trial

Major Highlights of the Week

Major Highlights of the Week

Hear from some of the most impactful users to drive changes

Start your 14-day free trial today

The quotes of the week

Discover Anecdote’s all-in-one customer experience platform

Search through all your feedback, instantly

Use AI to automate and prioritize your feedback analysis

Send surveys and analyze them with AI

Segment feedback from your company in charts and summaries

Benchmark your company's feedback against your competitors

Stay on top of your feedback with alerts