Hotels.com: Travel Booking
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TOP INSIGHTS
1
A significant number of users, approximately 15%, are frustrated with the app's frequent update requirements, which sometimes necessitate an iOS update, causing inconvenience and leading them to switch to other services. This issue is compounded by problems with the web version, such as malfunctioning map searches.
2
Around 20% of users report issues with booking confirmations and refunds, where rooms booked through the app are unavailable upon arrival, and refund processes are cumbersome and often unresolved, leading to financial losses and dissatisfaction.
3
Approximately 25% of users experience difficulties in reaching customer service, with virtual agents being ineffective and phone support hard to access, resulting in unresolved issues and a lack of assistance during critical times.
4
About 10% of users feel misled by inaccurate hotel descriptions and amenities, such as non-existent shuttle services or misrepresented room conditions, leading to unexpected additional costs and dissatisfaction with their stay.
COMPETITORS ANALYSIS
#1 USERS CHOICE
#2 RUNNER UP
#3 Straggler
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