Hulu

User Experience Report

Week of April 9th, 2025

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

Helps you understand what matters most

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Hulu

Top Insights This Week

Week of April 9th, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Hulu's key feedback

1

Excessive Ads

A significant portion of users, approximately 40%, are frustrated with the frequency and duration of ads, even on paid plans. Many feel that the ad experience is intrusive and detracts from the viewing experience, leading some to consider canceling their subscriptions.

I can't believe I pay for a subscription and still have to endure so many ads; it's unbearable.

2

Rewind Ad Replay

Around 20% of users are annoyed by the need to rewatch ads when they rewind content. This issue is seen as unfair and a major inconvenience, causing dissatisfaction among subscribers.

Rewinding 10 seconds shouldn't force me to watch the same ads again; it's incredibly frustrating.

3

Technical Glitches

Approximately 25% of users report frequent technical issues, such as app crashes, audio sync problems, and error codes, which disrupt their viewing experience and lead to dissatisfaction.

The app constantly crashes and glitches, making it nearly impossible to watch anything smoothly.

4

Audio Description Issues

About 10% of users are frustrated with the lack of audio options, particularly when audio descriptions are the only available choice, which can be distracting and diminish the viewing experience.

I don't want to hear audio descriptions when watching a documentary; there should be an option to turn it off.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Netflix
Netflix receives mixed feedback, with users praising its vast content library and user-friendly interface. However, there are complaints about price increases, account sharing restrictions, and technical issues like app crashes and buffering.

#2 RUNNER UP

Amazon Prime Video
Amazon Prime Video is appreciated for its diverse content and additional features like offline downloads. Yet, users are frustrated with the increasing number of ads, even for paying subscribers, and technical glitches that affect streaming quality.

#3 Straggler

Hulu: Stream TV shows & movies
Hulu users express dissatisfaction with the frequency and length of ads, even for paid subscriptions, and technical issues like app crashes and playback errors. While some appreciate the content variety, many are frustrated with the overall user experience and rising costs.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Netflix
#1 Users Choice
Netflix receives mixed feedback, with users praising its vast content library and user-friendly interface. However, there are complaints about price increases, account sharing restrictions, and technical issues like app crashes and buffering.
Amazon Prime Video
#2 Runner-up
Amazon Prime Video is appreciated for its diverse content and additional features like offline downloads. Yet, users are frustrated with the increasing number of ads, even for paying subscribers, and technical glitches that affect streaming quality.
Hulu: Stream TV shows & movies
#3 Straggler
Hulu users express dissatisfaction with the frequency and length of ads, even for paid subscriptions, and technical issues like app crashes and playback errors. While some appreciate the content variety, many are frustrated with the overall user experience and rising costs.

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Nuggets

Major Highlights of the Week

Ad Repetition
Users are forced to rewatch entire ad breaks when rewinding content, leading to frustration and perceived unfairness. This disrupts the viewing experience and diminishes user satisfaction.
Rewinding past an ad point makes me watch the entire ad roll again, which is horrendous.
Audio Sync Issues
Audio and video synchronization problems make content difficult to watch, with voices and lips not matching up. This technical flaw significantly detracts from the user experience.
Audio is out of sync with video, making shows hard to watch.
Excessive Ads
The frequency and duration of ads are overwhelming, making it difficult to enjoy content without constant interruptions. This leads to dissatisfaction, especially given the subscription cost.
I can't even watch a show without being interrupted by ads every few minutes.
VPN Restrictions
The app requires users to disconnect from VPNs to log in, which is inconvenient and unique compared to other apps. This restriction limits user flexibility and privacy preferences.
I can't log in unless I disconnect from my VPN, which no other app requires.
Subtitle Glitches
Subtitles frequently turn off unexpectedly, even after ads, requiring users to reload content. This inconsistency disrupts accessibility and user comfort.
Subtitles keep turning off, forcing me to reload the movie or app.
Content Removal Issues
Users face difficulties removing completed shows from the 'Continue Watching' section, leading to clutter and frustration. This issue persists across devices, indicating a systemic problem.
Shows I've finished keep reappearing in 'Continue Watching' despite attempts to remove them.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Ad Repetition
Users are forced to rewatch entire ad breaks when rewinding content, leading to frustration and perceived unfairness. This disrupts the viewing experience and diminishes user satisfaction.
Audio Sync Issues
Audio and video synchronization problems make content difficult to watch, with voices and lips not matching up. This technical flaw significantly detracts from the user experience.
Excessive Ads
The frequency and duration of ads are overwhelming, making it difficult to enjoy content without constant interruptions. This leads to dissatisfaction, especially given the subscription cost.
VPN Restrictions
The app requires users to disconnect from VPNs to log in, which is inconvenient and unique compared to other apps. This restriction limits user flexibility and privacy preferences.
Subtitle Glitches
Subtitles frequently turn off unexpectedly, even after ads, requiring users to reload content. This inconsistency disrupts accessibility and user comfort.
Content Removal Issues
Users face difficulties removing completed shows from the 'Continue Watching' section, leading to clutter and frustration. This issue persists across devices, indicating a systemic problem.

Quotes of the week

Hear from some of the most impactful users to drive changes

The app is great, but the audio description is annoying. If I’m watching a documentary that’s not in English, I should have two options: English, English (audio description), not just English (audio description).
Victor Moncion
Week of April 9th, 2025
I love Hulu but there’s just one thing that ruins my experience; Error code P-DEV318. It happens no matter where I am and if I have full data and WiFi, it never loads for anything.
AstroNovalite_iLoveDandysWorld
Week of April 9th, 2025
Why in god’s name must I rewatch the ENTIRE AD ROLL AGAIN if I rewind past an ad point? This is horrendous. It happens on TV too.
Ghost_ship_supreme
Week of April 9th, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
The app is great, but the audio description is annoying. If I’m watching a documentary that’s not in English, I should have two options: English, English (audio description), not just English (audio description).
Candice Wu
App Store
I love Hulu but there’s just one thing that ruins my experience; Error code P-DEV318. It happens no matter where I am and if I have full data and WiFi, it never loads for anything.
Kelly Williams
Google Play
Why in god’s name must I rewatch the ENTIRE AD ROLL AGAIN if I rewind past an ad point? This is horrendous. It happens on TV too.
Koray Okumus
Google Play

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