Instacart: Groceries & Food

User Experience Report

Week of April 9th, 2025

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

Helps you understand what matters most

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Instacart: Groceries & Food

Top Insights This Week

Week of April 9th, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Instacart: Groceries & Food's key feedback

1

Order Errors

A significant number of users report issues with incorrect or missing items in their orders, leading to dissatisfaction and concerns about reliability. Approximately 20% of users seem to be affected by this issue, as they frequently mention receiving wrong items or having items missing from their deliveries.

I've had several instances where I either received the wrong item or didn’t get the item at all.

2

Refund and Credit Issues

Many users express frustration with the refund process, noting that they often receive store credit instead of a monetary refund, which can be inconvenient. This issue affects about 15% of users, who feel that the refund policy is not customer-friendly.

When shoppers mess up your order they only give you store credit not your money back.

3

High Fees

Users frequently complain about the high fees associated with using the app, which can make the service cost-prohibitive, especially for small orders. Around 10% of users mention that the fees are excessive and not transparent, impacting their overall satisfaction.

The delivery service fee costs more than what I bought, this is crazy.

4

Aggressive Promotions

The app's persistent promotion of its credit card is a major annoyance for users, with many finding the pop-ups intrusive and disruptive to their shopping experience. Approximately 5% of users are affected by this, leading to frustration and a preference for using the website instead.

There is a pop-up pushing you to apply for Instacart’s credit card every single time you open a store page.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Shipt
Shipt receives mixed feedback, with users praising the friendly and efficient shoppers, but criticizing the app's technical issues and poor customer service. Some users report problems with order cancellations and account deactivations, leading to frustration.

#2 RUNNER UP

Instacart: Groceries & Food
Instacart has a mix of positive and negative reviews. Users appreciate the convenience and speed of delivery, especially for those with mobility issues, but many complain about frequent order errors, poor customer service, and high fees. Some users report issues with app functionality and order delays.

#3 Straggler

Walmart Grocery
Walmart Grocery is generally well-received for its wide product availability and ease of use, but some users experience issues with payment processing and customer service. The app's functionality and delivery service are praised, though occasional technical glitches and order inaccuracies are noted.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Shipt
#1 Users Choice
Shipt receives mixed feedback, with users praising the friendly and efficient shoppers, but criticizing the app's technical issues and poor customer service. Some users report problems with order cancellations and account deactivations, leading to frustration.
Instacart: Groceries & Food
#2 Runner-up
Instacart has a mix of positive and negative reviews. Users appreciate the convenience and speed of delivery, especially for those with mobility issues, but many complain about frequent order errors, poor customer service, and high fees. Some users report issues with app functionality and order delays.
Walmart Grocery
#3 Straggler
Walmart Grocery is generally well-received for its wide product availability and ease of use, but some users experience issues with payment processing and customer service. The app's functionality and delivery service are praised, though occasional technical glitches and order inaccuracies are noted.

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Nuggets

Major Highlights of the Week

Driver Confrontations
Customers face confrontations from drivers after reporting order issues, leading to safety concerns. This behavior undermines trust and deters users from reporting problems.
A driver confronted me after I reported an order issue, making me feel unsafe.
Unwanted Credit Card Prompts
Persistent credit card application pop-ups disrupt the shopping experience, causing frustration and driving users to alternative platforms. This aggressive marketing tactic is perceived as intrusive and counterproductive.
The constant credit card pop-up is so annoying that I prefer using the website with an ad blocker.
Inappropriate Substitutions
Shoppers make inappropriate substitutions without customer consent, leading to distressing experiences. This lack of sensitivity in product replacement can damage customer relationships.
The flowers delivered had a triggering message, which was inappropriate and upsetting.
Fraudulent Charges
Instances of shoppers overcharging customers significantly beyond the authorized amount raise concerns about fraud and system vulnerabilities. This issue erodes trust and necessitates immediate resolution.
A shopper charged me $200 instead of $70, which is unacceptable and feels like a scam.
Account Access Issues
Users face difficulties accessing their accounts due to outdated contact information, with support channels failing to provide effective solutions. This results in user frustration and potential loss of customers.
I can't access my account due to a phone number change, and support has been unhelpful.
Unclear Fee Structure
The app's fee structure is perceived as opaque and misleading, with promotional discounts not reflecting expected savings. This lack of transparency leads to customer dissatisfaction and perceptions of dishonesty.
Promotional discounts don't actually save money due to hidden fees, which feels deceptive.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Driver Confrontations
Customers face confrontations from drivers after reporting order issues, leading to safety concerns. This behavior undermines trust and deters users from reporting problems.
Unwanted Credit Card Prompts
Persistent credit card application pop-ups disrupt the shopping experience, causing frustration and driving users to alternative platforms. This aggressive marketing tactic is perceived as intrusive and counterproductive.
Inappropriate Substitutions
Shoppers make inappropriate substitutions without customer consent, leading to distressing experiences. This lack of sensitivity in product replacement can damage customer relationships.
Fraudulent Charges
Instances of shoppers overcharging customers significantly beyond the authorized amount raise concerns about fraud and system vulnerabilities. This issue erodes trust and necessitates immediate resolution.
Account Access Issues
Users face difficulties accessing their accounts due to outdated contact information, with support channels failing to provide effective solutions. This results in user frustration and potential loss of customers.
Unclear Fee Structure
The app's fee structure is perceived as opaque and misleading, with promotional discounts not reflecting expected savings. This lack of transparency leads to customer dissatisfaction and perceptions of dishonesty.

Quotes of the week

Hear from some of the most impactful users to drive changes

The app itself isn’t bad, but I've had issues with order mistakes and felt uncomfortable when a driver confronted me after losing a tip due to a reported issue.
Blahhhh26
Week of April 9th, 2025
The search function is so full of advertisements it's completely useless, and the pricing is far from transparent.
athies22
Week of April 9th, 2025
I’ve given Instacart multiple chances, but there’s always something wrong with my orders, and I never receive a full refund. The final straw was when they banned my account without explanation.
Austin Tex 1228
Week of April 9th, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
The app itself isn’t bad, but I've had issues with order mistakes and felt uncomfortable when a driver confronted me after losing a tip due to a reported issue.
Candice Wu
App Store
The search function is so full of advertisements it's completely useless, and the pricing is far from transparent.
Kelly Williams
Google Play
I’ve given Instacart multiple chances, but there’s always something wrong with my orders, and I never receive a full refund. The final straw was when they banned my account without explanation.
Koray Okumus
Google Play

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