Macy's: Online Shopping & Save

User Experience Report

Week of April 9th, 2025

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

Helps you understand what matters most

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Macy's: Online Shopping & Save

Top Insights This Week

Week of April 9th, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Macy's: Online Shopping & Save's key feedback

1

Navigation Issues

Users experience frustration with the app's navigation, particularly when the back button returns them to the start of their browsing session. This issue affects approximately 10% of users, leading to potential lost sales as users avoid clicking on items.

Navigating back to the start after viewing an item is frustrating and discourages further browsing.

2

Payment Options

The app's limited payment options, specifically the removal of Apple Pay, are causing concern among users who feel forced to use Macy's card or Klarna. This affects around 5% of users who find this practice suspicious and inconvenient.

The app's removal of Apple Pay feels like a forced push towards using Macy's card or Klarna.

3

Order Fulfillment Issues

Users report problems with order fulfillment, such as incorrect delivery notifications and missing packages, which affects about 8% of users and leads to dissatisfaction and distrust in Macy's delivery process.

I never received my package despite being marked as delivered, causing significant frustration.

4

App Performance

Frequent app updates seem to degrade performance, with users experiencing errors and difficulties accessing their accounts. This issue affects approximately 7% of users, making the app challenging to use.

Each update seems to worsen the app's performance, making it hard to access my account.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Amazon Shopping
Amazon receives mixed feedback with users praising its convenience, vast selection, and reliable service, but criticizing app performance issues, customer service, and delivery problems.

#2 RUNNER UP

Macy's: Online Shopping & Save
Macy's app is appreciated for its ease of use, quality products, and customer service, but users report issues with app functionality, pricing, and order management.

#3 Straggler

Walmart Shopping & Grocery
Walmart is praised for its convenience, fast delivery, and competitive pricing, but users express frustration with app glitches, customer service, and order processing issues.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Amazon Shopping
#1 Users Choice
Amazon receives mixed feedback with users praising its convenience, vast selection, and reliable service, but criticizing app performance issues, customer service, and delivery problems.
Macy's: Online Shopping & Save
#2 Runner-up
Macy's app is appreciated for its ease of use, quality products, and customer service, but users report issues with app functionality, pricing, and order management.
Walmart Shopping & Grocery
#3 Straggler
Walmart is praised for its convenience, fast delivery, and competitive pricing, but users express frustration with app glitches, customer service, and order processing issues.

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Nuggets

Major Highlights of the Week

Navigation Reset
The app's back button resets the browsing session to the start, causing frustration and potential loss of sales as users avoid clicking on items.
Clicking the back button takes me to the beginning, so I avoid clicking on items, leading to no sales.
Payment Options
The removal of Apple Pay forces users to store credit card information or use Klarna, raising concerns about security and limiting payment flexibility.
The app forces card storage or Klarna use, eliminating Apple Pay, which feels suspicious.
Obstructive Notifications
Promotional notifications block the view of items, disrupting the shopping experience and causing annoyance.
Notifications block item views, which is annoying and should be repositioned or removed.
Audio Interference
The app disrupts audio playback from other apps, negatively impacting the user experience and leading to dissatisfaction.
Opening the app cancels audio playback from another app, which is frustrating.
Order Tracking Issues
Users experience discrepancies in order tracking, with items marked as delivered prematurely and without proper verification, leading to confusion and distrust.
An order was marked delivered before the estimated date, with no proper verification.
App Display Glitch
The app displays as a small box on a black screen, severely limiting usability and requiring excessive scrolling to view items.
The app appears as a tiny box on a black screen, making it hard to use.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Navigation Reset
The app's back button resets the browsing session to the start, causing frustration and potential loss of sales as users avoid clicking on items.
Payment Options
The removal of Apple Pay forces users to store credit card information or use Klarna, raising concerns about security and limiting payment flexibility.
Obstructive Notifications
Promotional notifications block the view of items, disrupting the shopping experience and causing annoyance.
Audio Interference
The app disrupts audio playback from other apps, negatively impacting the user experience and leading to dissatisfaction.
Order Tracking Issues
Users experience discrepancies in order tracking, with items marked as delivered prematurely and without proper verification, leading to confusion and distrust.
App Display Glitch
The app displays as a small box on a black screen, severely limiting usability and requiring excessive scrolling to view items.

Quotes of the week

Hear from some of the most impactful users to drive changes

The app tries to force you to use their card or Klarna. They have eliminated the Apple pay option from checkout. Either you enter your credit card number and store it in the app or use Klarna. This is very suspicious behavior.
LB me LB
Week of April 9th, 2025
The only thing that is frustrating is when I click on an item to look at it and then I’m done and I click the back button it takes me to the very beginning. So most times I just don’t click on the item which I would say ends up in a NO SALE for yall.
Chepina G
Week of April 9th, 2025
Seems like every time a new update comes out, it actually makes this app perform worse. Suddenly I cannot access my credit account (from this app). Multiple errors and going in circles. It very well could be the app because I can access it (not so great) on the website. But either way, very challenging. Fix it, please!
aswan89
Week of April 9th, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
The app tries to force you to use their card or Klarna. They have eliminated the Apple pay option from checkout. Either you enter your credit card number and store it in the app or use Klarna. This is very suspicious behavior.
Candice Wu
App Store
The only thing that is frustrating is when I click on an item to look at it and then I’m done and I click the back button it takes me to the very beginning. So most times I just don’t click on the item which I would say ends up in a NO SALE for yall.
Kelly Williams
Google Play
Seems like every time a new update comes out, it actually makes this app perform worse. Suddenly I cannot access my credit account (from this app). Multiple errors and going in circles. It very well could be the app because I can access it (not so great) on the website. But either way, very challenging. Fix it, please!
Koray Okumus
Google Play

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