McDonalds

User Experience Report

Week of February 12th, 2025

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

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All Insights

TOP INSIGHTS

A weekly roundup of McDonalds's key feedback

Location Issues

Users frequently report the app changing their selected location, leading to incorrect orders and frustration. This issue disrupts the ordering process and wastes time.

Compatibility Problems

Users frequently report the app changing their selected location, leading to incorrect orders and frustration. This issue disrupts the ordering process and wastes time.

Order Processing Errors

Users experience frequent errors when placing orders, with the app failing to process payments or orders, leading to frustration and lost time.

App Crashes and Freezes

The app is reported to crash often, making it difficult for users to place orders or use rewards, which diminishes the overall user experience.

COMPETITORS ANALYSIS

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#1 USERS CHOICE

Burger King

Burger King's app is generally well-received, with users enjoying the frequent promotions and the straightforward interface. However, some users report occasional glitches during checkout.

#2 RUNNER UP

Wendy's

Wendy's app has mixed reviews, with users appreciating the food quality but expressing frustration over frequent technical issues and unreliable reward systems. Many users find the app's functionality inconsistent.

#3 Straggler

KFC

KFC's app receives the most positive feedback, with users praising its ease of use and the variety of deals available. Customers appreciate the seamless ordering process and the reliability of the app.

Nuggets

Major Highlights of the Week

Location Issues

Users frequently report the app changing their selected store location, leading to incorrect orders. Implement a feature to lock the user's chosen location until manually changed to prevent this issue.

Compatibility Problems

Many users are unable to use the app after updates due to device compatibility issues. Ensure backward compatibility or provide a web-based alternative for users with older devices.

Order Processing Errors

Users experience frequent errors when placing orders, leading to frustration and lost sales. Conduct a thorough review of the order processing system to identify and fix bugs causing these errors.

App Crashes and Freezes

The app often crashes or freezes, disrupting the user experience. Prioritize app stability improvements and conduct extensive testing to ensure smooth performance across all devices.

Payment and Refund Issues

Users report being charged without receiving their orders and facing difficulties in obtaining refunds. Streamline the refund process and ensure clear communication with users about their order status.

Rewards and Points System

Users are frustrated with the expiration of points and the inability to use multiple rewards. Revise the rewards system to allow more flexibility in point usage and provide clear notifications before points expire.

Nuggets

Major Highlights of the Week

Everything you need to know about user experience

Location Issues

Compatibility Problems

Many users are unable to use the app after updates due to device compatibility issues. Ensure backward compatibility or provide a web-based alternative for users with older devices.

Order Processing Errors

Users experience frequent errors when placing orders, leading to frustration and lost sales. Conduct a thorough review of the order processing system to identify and fix bugs causing these errors.

App Crashes and Freezes

The app often crashes or freezes, disrupting the user experience. Prioritize app stability improvements and conduct extensive testing to ensure smooth performance across all devices.

Payment and Refund Issues

Rewards and Points System

Quotes of the week

Hear from some of the most impactful users to drive changes

The app constantly logs me out and won't let me sign back in, causing me to lose all my points. It's frustrating and makes me not want to use it anymore.

App Store

Mobile ordering is unreliable; my order often gets canceled or sent to the wrong location, and I have to wait days for a refund. It's a hassle and not worth the trouble.

Google Play

The app forces updates that aren't compatible with older devices, making it unusable and causing me to lose all my accumulated points. It's disappointing and feels like a waste of time.

Google Play

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The quotes of the week

Hear from some of the most impactful users to drive changes

The app constantly logs me out and won't let me sign back in, causing me to lose all my points. It's frustrating and makes me not want to use it anymore.

Candice Wu

App Store

Mobile ordering is unreliable; my order often gets canceled or sent to the wrong location, and I have to wait days for a refund. It's a hassle and not worth the trouble.

Kelly Williams

Google Play

The app forces updates that aren't compatible with older devices, making it unusable and causing me to lose all my accumulated points. It's disappointing and feels like a waste of time.

Koray Okumus

Google Play

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User Experience Report

McDonalds

Top Insights This Week

Location Issues

Compatibility Problems

Order Processing Errors

App Crashes and Freezes

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

Start your 14-day free trial

Major Highlights of the Week

Major Highlights of the Week

Hear from some of the most impactful users to drive changes

Start your 14-day free trial today

The quotes of the week

Discover Anecdote’s all-in-one customer experience platform

Search through all your feedback, instantly

Use AI to automate and prioritize your feedback analysis

Send surveys and analyze them with AI

Segment feedback from your company in charts and summaries

Benchmark your company's feedback against your competitors

Stay on top of your feedback with alerts