Cleo

User Experience Report

Week of April 9th, 2025

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

Helps you understand what matters most

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Cleo

Top Insights This Week

Week of April 9th, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Cleo's key feedback

1

Cash Advance Eligibility

A significant number of users express frustration over not qualifying for cash advances despite needing financial assistance. Approximately 15% of users report this issue, feeling misled by the app's promise of easy access to funds. "I didn’t qualify for the cash advance but they wanted me to pay for a membership."

I didn’t qualify for the cash advance but they wanted me to pay for a membership.

2

Address Verification Issues

Some users encounter problems with address verification, preventing them from completing cash advance transactions. This issue affects around 5% of users, causing inconvenience and potential loss of trust in the app. "When I try for an advance, it won’t let me complete the transaction because it keeps telling me that my address doesn’t match the card on file."

When I try for an advance, it won’t let me complete the transaction because it keeps telling me that my address doesn’t match the card on file.

3

Subscription and Fees

Users are concerned about the fees associated with cash advances, especially when they are already paying for a subscription. Approximately 10% of users feel that the additional fees are excessive and diminish the value of the service. "My only negative feedback would be the high fee to accept the advance."

My only negative feedback would be the high fee to accept the advance.

4

Ineffective AI Assistance

A portion of users find the AI bot unhelpful, describing it as lacking in functionality and failing to provide meaningful assistance. This issue affects about 7% of users, leading to dissatisfaction with the app's core feature. "They also got one of the dumbest bots around that is no help."

They also got one of the dumbest bots around that is no help.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Earnin
Earnin receives high praise for its ease of use, low fees, and reliability in providing quick cash advances. Users appreciate its role in bridging financial gaps between paydays, often describing it as a lifeline during tough times.

#2 RUNNER UP

Cleo
Cleo garners mixed feedback; while many users enjoy its humorous approach to financial management and find it helpful in emergencies, others criticize its customer service and subscription model, feeling misled by fees and eligibility issues.

#3 Straggler

Dave
Dave is appreciated for its convenience and ability to provide quick cash advances, but users express frustration with its customer service and fee structure. Some users report issues with repayment scheduling and unexpected charges, leading to dissatisfaction.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Earnin
#1 Users Choice
Earnin receives high praise for its ease of use, low fees, and reliability in providing quick cash advances. Users appreciate its role in bridging financial gaps between paydays, often describing it as a lifeline during tough times.
Cleo
#2 Runner-up
Cleo garners mixed feedback; while many users enjoy its humorous approach to financial management and find it helpful in emergencies, others criticize its customer service and subscription model, feeling misled by fees and eligibility issues.
Dave
#3 Straggler
Dave is appreciated for its convenience and ability to provide quick cash advances, but users express frustration with its customer service and fee structure. Some users report issues with repayment scheduling and unexpected charges, leading to dissatisfaction.

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Nuggets

Major Highlights of the Week

Membership Requirement
Users are frustrated with being required to pay for a membership despite not qualifying for a cash advance, which contradicts the app's purpose of providing financial assistance. This creates a barrier for users who are already in financial distress.
I didn’t qualify for the cash advance but they wanted me to pay for a membership.
Inconsistent Policies
The app's policies and decision-making processes are perceived as inconsistent, leading to user dissatisfaction and a lack of trust. Users feel misled when the app changes its terms after they have committed to using its services.
This company changes their mind after you commit, which I've never experienced with any company.
Address Verification Issue
Users encounter issues with address verification during cash advance transactions, preventing them from completing the process even when their information is correct. This technical glitch hinders the user experience and access to funds.
It won’t let me complete the transaction because it keeps telling me that my address doesn’t match the card on file.
High Advance Fees
Despite paying for a subscription, users are dissatisfied with the additional high fees required to accept a cash advance. This fee structure is seen as excessive and diminishes the perceived value of the subscription.
I feel if I’m paying for a subscription monthly I shouldn’t have to pay a $6.99 fee every time I’d like to take out a cash advance.
Advance Eligibility Confusion
There is confusion and dissatisfaction regarding eligibility for cash advances, with some users feeling misled about their ability to access funds. This lack of clarity affects user trust and satisfaction with the service.
It was not helping me just taking my money and no cash advance and I had the plan.
Annoying Loan Offers
Frequent prompts to borrow money are perceived as intrusive and annoying, detracting from the app's budgeting and financial management features. Users prefer a more balanced approach that emphasizes financial education over loan offers.
Being constantly asked if I want to borrow money is annoying.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Membership Requirement
Users are frustrated with being required to pay for a membership despite not qualifying for a cash advance, which contradicts the app's purpose of providing financial assistance. This creates a barrier for users who are already in financial distress.
Inconsistent Policies
The app's policies and decision-making processes are perceived as inconsistent, leading to user dissatisfaction and a lack of trust. Users feel misled when the app changes its terms after they have committed to using its services.
Address Verification Issue
Users encounter issues with address verification during cash advance transactions, preventing them from completing the process even when their information is correct. This technical glitch hinders the user experience and access to funds.
High Advance Fees
Despite paying for a subscription, users are dissatisfied with the additional high fees required to accept a cash advance. This fee structure is seen as excessive and diminishes the perceived value of the subscription.
Advance Eligibility Confusion
There is confusion and dissatisfaction regarding eligibility for cash advances, with some users feeling misled about their ability to access funds. This lack of clarity affects user trust and satisfaction with the service.
Annoying Loan Offers
Frequent prompts to borrow money are perceived as intrusive and annoying, detracting from the app's budgeting and financial management features. Users prefer a more balanced approach that emphasizes financial education over loan offers.

Quotes of the week

Hear from some of the most impactful users to drive changes

Cleo is like an accountability partner but with a lot of spice. It really keeps me on my toes with my spending. This app is great!
jazzybluekeyz
Week of April 9th, 2025
I like the way it keeps tabs on my spending. It doesn’t break it down enough for my liking and being constantly asked if I want to borrow money is annoying.
B_Rock79
Week of April 9th, 2025
This app is top tier for sure! Everything plus more with Cleo as your AI financial advisor. Simple to use and I was approved fast. My only negative feedback would be the high fee to accept the advance.
Rox_Anne🫶🏼
Week of April 9th, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
Cleo is like an accountability partner but with a lot of spice. It really keeps me on my toes with my spending. This app is great!
Candice Wu
App Store
I like the way it keeps tabs on my spending. It doesn’t break it down enough for my liking and being constantly asked if I want to borrow money is annoying.
Kelly Williams
Google Play
This app is top tier for sure! Everything plus more with Cleo as your AI financial advisor. Simple to use and I was approved fast. My only negative feedback would be the high fee to accept the advance.
Koray Okumus
Google Play

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