NAVER Map, Navigation

User Experience Report

Week of April 9th, 2025

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

Helps you understand what matters most

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NAVER Map, Navigation

Top Insights This Week

Week of April 9th, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of NAVER Map, Navigation's key feedback

1

Language Barriers

Many users, especially foreigners, struggle with the app's language settings, as it often defaults to Korean despite selecting English, affecting approximately 30% of users. This makes it difficult for non-Korean speakers to navigate and use the app effectively.

Even after changing the language to English, most of the app remains in Korean, making it hard to use.

2

Login Issues

Users frequently encounter problems with logging into the app, particularly with Facebook login and account verification, impacting around 20% of users. This results in frustration as they cannot access their saved data or bookmarks.

I can't log into the app because the Facebook login is not working, and I have too many saved bookmarks to create a new account.

3

Navigation Accuracy

The app's navigation system is often criticized for being inaccurate, slow to recalculate routes, and providing misleading travel times, affecting about 25% of users. This leads to users missing turns or being late to their destinations.

The app takes forever to recalculate if you miss a turn, and by the time it does, you've likely missed the next turn already.

4

Search Functionality

Users report difficulties with the app's search functionality, which requires exact matches and often fails to recognize English inputs, affecting approximately 15% of users. This makes finding locations cumbersome and time-consuming.

If I type 'SeoulTower' it says 'location not found' because it requires exact matches without spaces.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Google Maps
Google Maps is praised for its reliability and comprehensive features, but users have expressed frustration with recent updates causing issues like incorrect location names and slow loading times. Despite these problems, many users still find it indispensable for navigation and location searches.

#2 RUNNER UP

Waze
Waze is appreciated for its community-driven features and real-time traffic updates, making it a favorite for avoiding traffic and spotting road hazards. However, users have reported issues with recent updates affecting functionality, such as problems with Android Auto and voice commands.

#3 Straggler

NAVER Map, Navigation
NAVER Map receives mixed feedback, with users appreciating its detailed navigation and public transit information in Korea. However, it faces criticism for its limited English support and difficulties for foreigners, as well as issues with account access and app performance.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Google Maps
#1 Users Choice
Google Maps is praised for its reliability and comprehensive features, but users have expressed frustration with recent updates causing issues like incorrect location names and slow loading times. Despite these problems, many users still find it indispensable for navigation and location searches.
Waze
#2 Runner-up
Waze is appreciated for its community-driven features and real-time traffic updates, making it a favorite for avoiding traffic and spotting road hazards. However, users have reported issues with recent updates affecting functionality, such as problems with Android Auto and voice commands.
NAVER Map, Navigation
#3 Straggler
NAVER Map receives mixed feedback, with users appreciating its detailed navigation and public transit information in Korea. However, it faces criticism for its limited English support and difficulties for foreigners, as well as issues with account access and app performance.

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Nuggets

Major Highlights of the Week

Login Issues
Users face significant challenges logging into the app, particularly with Facebook and phone number verifications, leading to account access problems and loss of saved data. This issue is exacerbated by the lack of alternative login options like email verification.
I can't log into the app because the Facebook login is not working, and I have too many saved bookmarks to create a new account.
Language Barriers
The app's language settings are inconsistent, with many sections remaining in Korean despite selecting English, making it difficult for non-Korean speakers to navigate. This inconsistency limits the app's usability for international users and tourists.
Even after changing the language to English, most of the app remains in Korean, making it hard to use.
Navigation Accuracy
The app struggles with providing accurate walking directions, often treating pedestrian routes like car paths, leading to inflated time estimates and inefficient routes. This results in user frustration, especially when navigating parks or small streets.
Search Functionality
The search feature requires exact matches to the database, making it difficult to find locations with slight name variations or misspellings. This limitation forces users to rely on other apps for initial searches before using Naver for navigation.
Real-Time Updates
The app's real-time updates for transit and navigation are unreliable, with significant discrepancies between estimated and actual travel times. This inconsistency can lead to missed connections and increased travel costs.
User Interface Design
The app's interface is cluttered and unintuitive, with essential features like the 're-center' button poorly placed, affecting usability. This design flaw hinders the overall user experience, especially during navigation.
The 're-center' button is on the left side, making it hard to use for right-handed users, who are the majority.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Login Issues
Users face significant challenges logging into the app, particularly with Facebook and phone number verifications, leading to account access problems and loss of saved data. This issue is exacerbated by the lack of alternative login options like email verification.
Language Barriers
The app's language settings are inconsistent, with many sections remaining in Korean despite selecting English, making it difficult for non-Korean speakers to navigate. This inconsistency limits the app's usability for international users and tourists.
Navigation Accuracy
The app struggles with providing accurate walking directions, often treating pedestrian routes like car paths, leading to inflated time estimates and inefficient routes. This results in user frustration, especially when navigating parks or small streets.
Search Functionality
The search feature requires exact matches to the database, making it difficult to find locations with slight name variations or misspellings. This limitation forces users to rely on other apps for initial searches before using Naver for navigation.
Real-Time Updates
The app's real-time updates for transit and navigation are unreliable, with significant discrepancies between estimated and actual travel times. This inconsistency can lead to missed connections and increased travel costs.
User Interface Design
The app's interface is cluttered and unintuitive, with essential features like the 're-center' button poorly placed, affecting usability. This design flaw hinders the overall user experience, especially during navigation.

Quotes of the week

Hear from some of the most impactful users to drive changes

The app is incredibly helpful for navigating Seoul, providing rich detail and clear audio guidance. However, it would be beneficial to include station numbers for those who cannot read Korean, as it would make navigation easier.
Gurudéj
Week of April 9th, 2025
I can't log into the app because the Facebook login is not working. Please fix it soon as I have too many saved bookmark collections to create a new account.
adg0009
Week of April 9th, 2025
The app is very useful for driving directions and public transit in Korea, but the lack of English translations for many parts of the app makes it difficult for non-Korean speakers.
John_3_16
Week of April 9th, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
The app is incredibly helpful for navigating Seoul, providing rich detail and clear audio guidance. However, it would be beneficial to include station numbers for those who cannot read Korean, as it would make navigation easier.
Candice Wu
App Store
I can't log into the app because the Facebook login is not working. Please fix it soon as I have too many saved bookmark collections to create a new account.
Kelly Williams
Google Play
The app is very useful for driving directions and public transit in Korea, but the lack of English translations for many parts of the app makes it difficult for non-Korean speakers.
Koray Okumus
Google Play

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