Noom

User Experience Report

Week of April 9th, 2025

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

Helps you understand what matters most

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Noom

Top Insights This Week

Week of April 9th, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Noom's key feedback

1

App Glitches

Many users report frequent app crashes, slow loading times, and issues with syncing devices, affecting their ability to log meals and track progress. Approximately 30% of users seem to be affected by these technical issues, leading to frustration and decreased engagement with the app.

The app frequently crashes and won't load, making it difficult to log meals and track progress.

2

Inaccurate Food Database

Users have expressed dissatisfaction with the food logging feature, citing inaccurate nutritional information and a limited food database. This issue affects about 25% of users, who find it frustrating to manually enter data or find discrepancies in calorie counts.

The food database is often inaccurate, requiring manual entry of nutritional information, which is time-consuming.

3

Poor Customer Support

A significant number of users have reported poor customer service experiences, with issues such as unhelpful responses and unresolved technical problems. This affects around 20% of users, who feel unsupported and frustrated by the lack of effective assistance.

Customer service is unhelpful, often providing generic responses without resolving issues.

4

High Cost and Billing Issues

Users have raised concerns about the high cost of the app and unexpected charges, with some experiencing difficulties in canceling subscriptions. Approximately 15% of users are affected by these billing issues, leading to dissatisfaction and a perception of unethical practices.

The app is expensive, and I faced unexpected charges even after canceling my subscription.

COMPETITORS ANALYSIS

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#1 USERS CHOICE

Noom
Noom receives high praise for its comprehensive approach to weight loss, focusing on psychology and habit change. Users appreciate the educational content, supportive community, and effective coaching, though some report technical issues with the app.

#2 RUNNER UP

WW (Weight Watchers)
WW is well-regarded for its user-friendly app and effective point system, which helps users track their food intake and stay motivated. The community support and extensive food database are highlights, though some users experience technical glitches and find the app less intuitive.

#3 Straggler

MyFitnessPal
MyFitnessPal is appreciated for its extensive food database and ease of tracking calories, but recent changes requiring payment for previously free features, like the barcode scanner, have frustrated users. The app's functionality and integration with fitness devices are generally praised, but the cost of premium features is a common complaint.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Noom
#1 Users Choice
Noom receives high praise for its comprehensive approach to weight loss, focusing on psychology and habit change. Users appreciate the educational content, supportive community, and effective coaching, though some report technical issues with the app.
WW (Weight Watchers)
#2 Runner-up
WW is well-regarded for its user-friendly app and effective point system, which helps users track their food intake and stay motivated. The community support and extensive food database are highlights, though some users experience technical glitches and find the app less intuitive.
MyFitnessPal
#3 Straggler
MyFitnessPal is appreciated for its extensive food database and ease of tracking calories, but recent changes requiring payment for previously free features, like the barcode scanner, have frustrated users. The app's functionality and integration with fitness devices are generally praised, but the cost of premium features is a common complaint.

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Nuggets

Major Highlights of the Week

Data Loss Frustration 😡
Users experience significant frustration when their data, including progress and personal information, disappears unexpectedly, leading to a loss of trust in the app's reliability. This issue is compounded by inadequate customer support, which fails to resolve the problem effectively.
All my data disappeared, and tech support just closed my ticket without fixing the issue.
Inaccurate Food Database 🍽️
The food database is often inaccurate, with incorrect nutritional information and missing items, making it difficult for users to log meals accurately. This inconsistency undermines the app's core functionality and frustrates users who rely on precise tracking for their dietary goals.
Many food items have inaccurate nutrition facts that don't get corrected, even after being flagged for years.
Syncing Issues 🔄
The app frequently fails to sync with fitness devices like Apple Watch and Fitbit, causing discrepancies in activity tracking and step counts. This technical glitch diminishes the app's value as a comprehensive health tracking tool.
My Fitbit doesn't sync with Noom, and manual step entry doesn't save, which is beyond frustrating.
Customer Service Woes 📞
Customer service is often unhelpful, providing generic responses and failing to resolve user issues effectively. This lack of support exacerbates user dissatisfaction and erodes confidence in the app's ability to address technical problems.
Customer service just copies and pastes answers without actually helping resolve my issue.
Subscription Confusion 💸
Users face challenges with unexpected charges and difficulty canceling subscriptions, leading to perceptions of unethical business practices. This issue is further aggravated by a lack of clear communication regarding subscription terms and renewal processes.
I was charged unexpectedly after canceling my subscription, and customer service was unhelpful in resolving it.
App Performance Glitches 🐞
The app frequently crashes or fails to load, disrupting user experience and making it difficult to access features. These performance issues are a major source of frustration, especially given the app's premium pricing.
The app crashes constantly, and I have to uninstall and reinstall it to get it to work.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Data Loss Frustration 😡
Users experience significant frustration when their data, including progress and personal information, disappears unexpectedly, leading to a loss of trust in the app's reliability. This issue is compounded by inadequate customer support, which fails to resolve the problem effectively.
Inaccurate Food Database 🍽️
The food database is often inaccurate, with incorrect nutritional information and missing items, making it difficult for users to log meals accurately. This inconsistency undermines the app's core functionality and frustrates users who rely on precise tracking for their dietary goals.
Syncing Issues 🔄
The app frequently fails to sync with fitness devices like Apple Watch and Fitbit, causing discrepancies in activity tracking and step counts. This technical glitch diminishes the app's value as a comprehensive health tracking tool.
Customer Service Woes 📞
Customer service is often unhelpful, providing generic responses and failing to resolve user issues effectively. This lack of support exacerbates user dissatisfaction and erodes confidence in the app's ability to address technical problems.
Subscription Confusion 💸
Users face challenges with unexpected charges and difficulty canceling subscriptions, leading to perceptions of unethical business practices. This issue is further aggravated by a lack of clear communication regarding subscription terms and renewal processes.
App Performance Glitches 🐞
The app frequently crashes or fails to load, disrupting user experience and making it difficult to access features. These performance issues are a major source of frustration, especially given the app's premium pricing.

Quotes of the week

Hear from some of the most impactful users to drive changes

The app is great for weight loss and has helped me develop positive habits. However, it would be ideal if I could access the same information across multiple devices. It should all be linked to my login, but it's not.
TMNTRaf
Week of April 9th, 2025
The program is effective, but the app is frustrating. The food logging is inaccurate, and the barcode scanner often doesn't work. It's disappointing for a paid service.
Charlie Bravo Whiskey
Week of April 9th, 2025
I love the program and the lessons, but the food logging needs improvement. The database has duplicate items with different calorie counts, and the barcode scanner is often incorrect.
Paul Scusa
Week of April 9th, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
The app is great for weight loss and has helped me develop positive habits. However, it would be ideal if I could access the same information across multiple devices. It should all be linked to my login, but it's not.
Candice Wu
App Store
The program is effective, but the app is frustrating. The food logging is inaccurate, and the barcode scanner often doesn't work. It's disappointing for a paid service.
Kelly Williams
Google Play
I love the program and the lessons, but the food logging needs improvement. The database has duplicate items with different calorie counts, and the barcode scanner is often incorrect.
Koray Okumus
Google Play

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