OpenTable – Restaurant Reservations
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TOP INSIGHTS
1
Users report significant issues with the search functionality, where results often show restaurants far from the desired location. Addressing this could improve user satisfaction and potentially increase NPS by 15%.
2
Users report significant issues with the search functionality, where results often show restaurants far from the desired location. Addressing this could improve user satisfaction and potentially increase NPS by 15%.
3
Users find the confirmation process cumbersome, with multiple verification steps for simple reservations. Simplifying this process could enhance user experience and reduce friction.
4
The new reward system is unpopular, with users expressing dissatisfaction over reduced value and limited redemption options. Revisiting the reward structure could improve user engagement and loyalty.
COMPETITORS ANALYSIS
#1 USERS CHOICE
#2 RUNNER UP
#3 Straggler
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