Snapchat

User Experience Report

Week of April 9th, 2025

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

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All Insights

TOP INSIGHTS

A weekly roundup of Snapchat's key feedback

Excessive Ads

A significant number of users, approximately 60%, are frustrated with the overwhelming presence of ads throughout the app, which disrupts their experience and makes the app less enjoyable. Many users express dissatisfaction with ads appearing in chat feeds and as notifications, feeling that the app has become too ad-centric.

The app is now filled with ads everywhere, making it almost unusable and not enjoyable.

AI Feature Issues

Around 10% of users are unhappy with the AI feature, particularly its placement and inability to be removed or hidden. Users find it intrusive and unnecessary, preferring to have more control over its presence in their chat interface.

I cannot remove or hide the AI from my recent chats, and it's very frustrating.

Unwanted Notifications

Approximately 15% of users are annoyed by receiving notifications for ads, which they find intrusive and misleading, as they expect notifications to be related to personal messages or snaps.

Receiving notifications for ads is annoying and not what I expect from Snapchat.

Irrelevant Content

About 5% of users are dissatisfied with the irrelevant content in their feeds, such as unwanted friend suggestions and stories, which detracts from their personalized experience on the app.

I dislike the irrelevant friend suggestions and trash stories cluttering my feed.

COMPETITORS ANALYSIS

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#1 USERS CHOICE

TikTok

TikTok receives high praise for its entertainment value and user engagement, with many users enjoying the app's features and content. However, some users report issues with glitches and account management.

#2 RUNNER UP

Instagram

Instagram is appreciated for its social connectivity and features, but users express frustration with technical issues and account management problems. Despite these issues, it remains a popular platform for sharing and interaction.

#3 Straggler

Snapchat

Snapchat users are divided, with some appreciating its social features and connectivity, while others are frustrated by the increase in ads and the presence of AI features. The app's monetization strategies have led to mixed reactions.

Nuggets

Major Highlights of the Week

Ad Overload

Users are overwhelmed by the excessive number of ads, which disrupts their experience and makes the app less enjoyable. The frequency and placement of ads, especially in chat feeds, are causing frustration and leading some to consider leaving the platform.

The app is now filled with ads everywhere, making it borderline unusable and not enjoyable.

AI Intrusion

The AI feature is prominently placed in chat feeds, which users find intrusive and unnecessary. Many want the option to remove or hide the AI, as it disrupts their chat experience.

I cannot stress enough how much I do NOT want the AI always on top of my recent chats.

Unwanted Notifications

Users are receiving notifications for ads, which they find intrusive and misleading. This practice is seen as a negative shift from the app's original purpose and is causing dissatisfaction.

Receiving notifications for ads is pure corporate garbage.

Irrelevant Content

The content in the 'Quick Add' and 'Stories' sections is often irrelevant to users' interests, leading to a less personalized experience. This misalignment with user preferences is causing frustration.

There's nothing but tortas on my quick add, which is not relevant to me.

Paid Features Discontent

Features that were once free now require payment, which users find unfair and frustrating. This shift towards monetization is perceived as a loss of value for long-time users.

I wish I didn’t have to pay for the experience that was free 6 months ago.

Location Inaccuracy

The app's location tracking is inaccurate, showing users in places they haven't been in years. This inaccuracy undermines trust in the app's features.

If you’re going to show me pictures of where I was, you should be able to get it right.

Nuggets

Major Highlights of the Week

Everything you need to know about user experience

Ad Overload

AI Intrusion

The AI feature is prominently placed in chat feeds, which users find intrusive and unnecessary. Many want the option to remove or hide the AI, as it disrupts their chat experience.

Unwanted Notifications

Users are receiving notifications for ads, which they find intrusive and misleading. This practice is seen as a negative shift from the app's original purpose and is causing dissatisfaction.

Irrelevant Content

Paid Features Discontent

Features that were once free now require payment, which users find unfair and frustrating. This shift towards monetization is perceived as a loss of value for long-time users.

Location Inaccuracy

The app's location tracking is inaccurate, showing users in places they haven't been in years. This inaccuracy undermines trust in the app's features.

Quotes of the week

Hear from some of the most impactful users to drive changes

The app recently made it so you get ads absolutely everywhere. Modern trash where all they do is push ads down your throat, and to get rid of ads you need to pay for Snapchat premium.

TrevoriousH

Week of April 9th, 2025

Snapchat has gotten absolutely out of hand with the ads. Snapchat had overestimated their value and worth.

KaylieDarling

Week of April 9th, 2025

I used to love this app, but recently it’s nothing but ads and annoying notifications. Will be deleting it.

Tstevens445

Week of April 9th, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes

The app recently made it so you get ads absolutely everywhere. Modern trash where all they do is push ads down your throat, and to get rid of ads you need to pay for Snapchat premium.

Candice Wu

App Store

Snapchat has gotten absolutely out of hand with the ads. Snapchat had overestimated their value and worth.

Kelly Williams

Google Play

I used to love this app, but recently it’s nothing but ads and annoying notifications. Will be deleting it.

Koray Okumus

Google Play

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User Experience Report

Snapchat

Top Insights This Week

Excessive Ads

AI Feature Issues

Unwanted Notifications

Irrelevant Content

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

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Major Highlights of the Week

Major Highlights of the Week

Hear from some of the most impactful users to drive changes

Start your 14-day free trial today

The quotes of the week

Discover Anecdote’s all-in-one customer experience platform

Search through all your feedback, instantly

Use AI to automate and prioritize your feedback analysis

Send surveys and analyze them with AI

Segment feedback from your company in charts and summaries

Benchmark your company's feedback against your competitors

Stay on top of your feedback with alerts