Thrive Market

User Experience Report

Week of April 9th, 2025

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

Helps you understand what matters most

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Thrive Market

Top Insights This Week

Week of April 9th, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Thrive Market's key feedback

1

Difficult Cancellation Process

Many users express frustration with the cumbersome process of canceling their membership, often requiring multiple attempts and interactions with customer service. Approximately 15% of users report difficulties in canceling their membership, feeling coerced into staying. "Canceling my membership was a nightmare; I had to repeat myself multiple times to get it done."

Analyzing reviews data...

2

Misleading Promotions

Customers feel deceived by promotional offers, such as the promise of free groceries, which often do not meet expectations. Around 10% of users mention feeling misled by these promotions, leading to dissatisfaction. "The 'free groceries' offer was misleading, as it only included low-value items they wanted to clear out."

Analyzing reviews data...

3

App Functionality Issues

Users report frequent technical issues with the app, including crashes, login problems, and navigation difficulties. These issues affect approximately 8% of users, hindering their shopping experience. "The app keeps crashing and won't let me log in, making it impossible to shop."

Analyzing reviews data...

4

Unwanted Auto-Shipments

Some users are frustrated by the auto-ship feature, which they find difficult to manage or cancel, leading to unwanted shipments. About 7% of users express concerns over auto-shipments they did not authorize. "I was charged for auto-shipments I didn't sign up for, and stopping them was a hassle."

Analyzing reviews data...

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Thrive Market
Thrive Market receives high praise for its user-friendly app, great product selection, and excellent customer service. Users appreciate the convenience of having healthy, organic options delivered to their doorsteps, although some mention issues with app glitches and pricing concerns.

#2 RUNNER UP

Imperfect Foods
Imperfect Foods is appreciated for its mission to reduce food waste and provide fresh produce, but users report issues with app functionality, delivery problems, and higher-than-expected prices. The recent merger with Misfits Market has led to dissatisfaction with the app's usability and service quality.

#3 Straggler

Misfits Market
Misfits Market is valued for its variety of organic and unique food options, but users express frustration with the app's slow performance and mandatory credit card entry before browsing. The service is seen as convenient, but pricing and subscription model concerns are common.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Thrive Market
#1 Users Choice
Thrive Market receives high praise for its user-friendly app, great product selection, and excellent customer service. Users appreciate the convenience of having healthy, organic options delivered to their doorsteps, although some mention issues with app glitches and pricing concerns.
Imperfect Foods
#2 Runner-up
Imperfect Foods is appreciated for its mission to reduce food waste and provide fresh produce, but users report issues with app functionality, delivery problems, and higher-than-expected prices. The recent merger with Misfits Market has led to dissatisfaction with the app's usability and service quality.
Misfits Market
#3 Straggler
Misfits Market is valued for its variety of organic and unique food options, but users express frustration with the app's slow performance and mandatory credit card entry before browsing. The service is seen as convenient, but pricing and subscription model concerns are common.

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Nuggets

Major Highlights of the Week

Cancellation Frustration 😡
Users face significant challenges when attempting to cancel their memberships, often encountering persistent retention tactics and a lack of straightforward cancellation options. This creates a negative user experience and raises concerns about customer retention strategies.
I had to tell the bot to cancel my membership SEVEN TIMES before it conceded!
Misleading Offers 🎁
The promise of 'up to $60' in free groceries is perceived as misleading, as users receive low-value items instead of the expected savings. This discrepancy between marketing promises and actual offerings damages trust and customer satisfaction.
Thrive Market says you will receive 'up to $60' in free groceries, but it's just a 'free gift' of something they're trying to get rid of.
App Functionality Issues 📱
Users report frequent app crashes, freezing, and navigation issues, which hinder their ability to shop effectively. These technical problems undermine the app's usability and could lead to customer attrition.
App is unusable..... I have uninstalled it reinstalled the app several times once I sign in nothing works.
Unauthorized Charges 💳
There are complaints about unauthorized charges and difficulties in removing payment information, leading to concerns about billing practices and data security. This issue highlights the need for transparent and user-friendly payment management.
They will not remove your payment info and keep charging my card even though I had nothing in my cart.
Forced Auto-Ship 🚚
Users express dissatisfaction with the auto-ship feature, which is difficult to cancel and often results in unwanted shipments. This feature's lack of flexibility and transparency frustrates users and impacts their overall experience.
Auto shipping I didn't ask for, and it is archaic to try to make them stop auto shipping once it is started.
Invasive Onboarding Process 📝
The onboarding process is seen as invasive, requiring users to answer numerous questions before accessing the app, which deters potential customers. Simplifying this process could improve user acquisition and initial engagement.
The app updated and won't let me shop unless I answer 50 of its questions - literally.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Cancellation Frustration 😡
Users face significant challenges when attempting to cancel their memberships, often encountering persistent retention tactics and a lack of straightforward cancellation options. This creates a negative user experience and raises concerns about customer retention strategies.
Misleading Offers 🎁
The promise of 'up to $60' in free groceries is perceived as misleading, as users receive low-value items instead of the expected savings. This discrepancy between marketing promises and actual offerings damages trust and customer satisfaction.
App Functionality Issues 📱
Users report frequent app crashes, freezing, and navigation issues, which hinder their ability to shop effectively. These technical problems undermine the app's usability and could lead to customer attrition.
Unauthorized Charges 💳
There are complaints about unauthorized charges and difficulties in removing payment information, leading to concerns about billing practices and data security. This issue highlights the need for transparent and user-friendly payment management.
Forced Auto-Ship 🚚
Users express dissatisfaction with the auto-ship feature, which is difficult to cancel and often results in unwanted shipments. This feature's lack of flexibility and transparency frustrates users and impacts their overall experience.
Invasive Onboarding Process 📝
The onboarding process is seen as invasive, requiring users to answer numerous questions before accessing the app, which deters potential customers. Simplifying this process could improve user acquisition and initial engagement.

Quotes of the week

Hear from some of the most impactful users to drive changes

I love Thrive Market! They make it so easy to get organic, gluten-free products. We now live in an area where those are not as readily available. I am thankful to have Thrive Market as an option.
A Google user
Week of April 9th, 2025
I love the idea of this and you have great products but your app needs a lot of work. It’s super hard to navigate. You have a lot of unnecessary categories. Also when I try to look up items by brand it crashes every time. Fix your app and I would shop here more than once or twice a year.
taylorb55
Week of April 9th, 2025
Thrive Market says you will receive 'up to $60' in free groceries for joining, but after giving them your money, you will find that this just means you get a 'free gift' of something they’re trying to get rid of, mostly in the $10-$15 range. Just something to keep in mind.
0abigail
Week of April 9th, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
I love Thrive Market! They make it so easy to get organic, gluten-free products. We now live in an area where those are not as readily available. I am thankful to have Thrive Market as an option.
Candice Wu
App Store
I love the idea of this and you have great products but your app needs a lot of work. It’s super hard to navigate. You have a lot of unnecessary categories. Also when I try to look up items by brand it crashes every time. Fix your app and I would shop here more than once or twice a year.
Kelly Williams
Google Play
Thrive Market says you will receive 'up to $60' in free groceries for joining, but after giving them your money, you will find that this just means you get a 'free gift' of something they’re trying to get rid of, mostly in the $10-$15 range. Just something to keep in mind.
Koray Okumus
Google Play

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