Vivino

User Experience Report

Week of February 20th, 2025

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

Helps you understand what matters most

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All Insights

TOP INSIGHTS

A weekly roundup of Vivino's key feedback

Ad Overload

70% of users report that excessive ads are making the app nearly unusable. Addressing this could improve user retention and increase NPS by 30%.

Premium Frustration

70% of users report that excessive ads are making the app nearly unusable. Addressing this could improve user retention and increase NPS by 30%.

UI/UX Issues

50% of users find the new UI confusing and less intuitive. Reverting to a simpler design could enhance user satisfaction and boost engagement by 40%.

Customer Support

40% of users are dissatisfied with the lack of human customer support. Improving support channels could decrease negative reviews by 35%.

COMPETITORS ANALYSIS

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#1 USERS CHOICE

Delectable

Delectable is praised for its user-friendly interface and accurate label recognition, with 70% of users giving it 5 stars. Users enjoy the community aspect and detailed wine information, though some are frustrated by ads and premium features.

#2 RUNNER UP

Wine-Searcher

Wine-Searcher receives mixed feedback, with 60% of users rating it 5 stars. Users appreciate its comprehensive wine search capabilities and price comparisons, but some criticize the app for being cluttered and having intrusive ads.

#3 Straggler

CellarTracker

CellarTracker is highly regarded for its extensive inventory management and community reviews, with 65% of users rating it 5 stars. Users value its detailed tracking and reporting features, but some find the app complex and difficult to navigate.

Nuggets

Major Highlights of the Week

Ad Overload

The app's excessive ads are driving users away. Implement a more balanced ad strategy to improve user experience and retain customers.

Premium Frustration

Users are frustrated with features being moved behind a paywall. Consider offering a more affordable subscription model or a one-time purchase option to increase user satisfaction.

UI/UX Issues

The new layout and interface changes are negatively impacting user experience. Re-evaluate the design changes and conduct user testing to ensure a more intuitive interface.

Customer Support

Users are struggling to get support and resolve issues. Enhance customer support by providing more accessible human interaction options and improving chatbot functionality.

Feature Removal

The removal of popular features like label scanning has upset users. Reintroduce these features or provide equivalent alternatives to maintain user engagement.

Order Fulfillment

Delays and issues with order fulfillment are causing dissatisfaction. Streamline the order process and improve communication to ensure timely delivery and customer satisfaction.

Nuggets

Major Highlights of the Week

Everything you need to know about user experience

Ad Overload

The app's excessive ads are driving users away. Implement a more balanced ad strategy to improve user experience and retain customers.

Premium Frustration

Users are frustrated with features being moved behind a paywall. Consider offering a more affordable subscription model or a one-time purchase option to increase user satisfaction.

UI/UX Issues

The new layout and interface changes are negatively impacting user experience. Re-evaluate the design changes and conduct user testing to ensure a more intuitive interface.

Customer Support

Users are struggling to get support and resolve issues. Enhance customer support by providing more accessible human interaction options and improving chatbot functionality.

Feature Removal

The removal of popular features like label scanning has upset users. Reintroduce these features or provide equivalent alternatives to maintain user engagement.

Order Fulfillment

Delays and issues with order fulfillment are causing dissatisfaction. Streamline the order process and improve communication to ensure timely delivery and customer satisfaction.

Quotes of the week

Hear from some of the most impactful users to drive changes

The app used to be near perfect, but now it's a terrible user experience with the new layout and constant ads. Please revert back to the old version.

App Store

I used to love this app, but the recent update has made it unusable with intrusive ads and features locked behind a paywall. It's a shame to see a great app ruined by monetization.

Google Play

The app was fantastic for discovering wines, but now it's filled with ads and the premium subscription is too expensive. I'm looking for alternatives as the user experience has significantly declined.

Google Play

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The quotes of the week

Hear from some of the most impactful users to drive changes

The app used to be near perfect, but now it's a terrible user experience with the new layout and constant ads. Please revert back to the old version.

Candice Wu

App Store

I used to love this app, but the recent update has made it unusable with intrusive ads and features locked behind a paywall. It's a shame to see a great app ruined by monetization.

Kelly Williams

Google Play

Koray Okumus

Google Play

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User Experience Report

Vivino

Top Insights This Week

Ad Overload

Premium Frustration

UI/UX Issues

Customer Support

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

Start your 14-day free trial

Major Highlights of the Week

Major Highlights of the Week

Hear from some of the most impactful users to drive changes

Start your 14-day free trial today

The quotes of the week

Discover Anecdote’s all-in-one customer experience platform

Search through all your feedback, instantly

Use AI to automate and prioritize your feedback analysis

Send surveys and analyze them with AI

Segment feedback from your company in charts and summaries

Benchmark your company's feedback against your competitors

Stay on top of your feedback with alerts