Webtoon

User Experience Report

Week of April 9th, 2025

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

Helps you understand what matters most

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Webtoon

Top Insights This Week

Week of April 9th, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Webtoon's key feedback

1

Coin Confusion

Users are confused about the coin system, particularly regarding the verification of earned coins after completing tasks. Approximately 10% of users express frustration with the lack of clarity and feedback on coin rewards.

I completed tasks but never received confirmation of my earned coins.

2

Age Inappropriate Content

Concerns about age-inappropriate content are prevalent, with users suggesting stricter age verification to prevent children from accessing mature content. Around 15% of users are worried about the ease with which children can access unsuitable material.

The app allows children to access mature content too easily, stricter age verification is needed.

3

Paywall Frustration

Many users are frustrated by the paywall that requires coins to unlock episodes, feeling it detracts from the app's enjoyment. Approximately 20% of users express dissatisfaction with the need to pay for additional content.

I dislike having to pay coins to unlock episodes, it feels like a cash grab.

4

Navigation Issues

Users find the navigation cumbersome, particularly with the 'My Series' feature being difficult to access after recent updates. About 8% of users report issues with finding and managing their subscribed series.

The 'My Series' link is hard to find, making navigation frustrating.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Webtoon
Webtoon receives mixed feedback. Users appreciate the vast selection of comics and the platform's role in discovering new stories, but many are frustrated with the coin system and ads. Some users experience technical issues, such as login problems and server errors.

#2 RUNNER UP

Tapas
Tapas is praised for its variety of stories and user-friendly interface. However, users are dissatisfied with the frequent technical issues, such as network errors and problems with earning or using ink. The app's monetization strategy, including the cost of ink and the disappearance of free ink offers, is a common complaint.

#3 Straggler

Lezhin Comics
Lezhin Comics is criticized for its high costs and limited access to content without purchasing coins. Users express frustration with the app's pricing model and the lack of offline access to purchased content. Despite having a good selection of comics, the app's monetization strategy is a significant drawback for many users.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Webtoon
#1 Users Choice
Webtoon receives mixed feedback. Users appreciate the vast selection of comics and the platform's role in discovering new stories, but many are frustrated with the coin system and ads. Some users experience technical issues, such as login problems and server errors.
Tapas
#2 Runner-up
Tapas is praised for its variety of stories and user-friendly interface. However, users are dissatisfied with the frequent technical issues, such as network errors and problems with earning or using ink. The app's monetization strategy, including the cost of ink and the disappearance of free ink offers, is a common complaint.
Lezhin Comics
#3 Straggler
Lezhin Comics is criticized for its high costs and limited access to content without purchasing coins. Users express frustration with the app's pricing model and the lack of offline access to purchased content. Despite having a good selection of comics, the app's monetization strategy is a significant drawback for many users.

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Nuggets

Major Highlights of the Week

Coin Confusion
Users are confused about the process of earning and verifying free coins, leading to frustration when they don't receive expected rewards. This lack of transparency in the coin system diminishes user trust and satisfaction.
I completed tasks for free coins but never got confirmation or the coins themselves.
Age Restrictions
Concerns are raised about inappropriate content being accessible to children due to insufficient age verification measures. This poses a risk to younger users and could lead to negative perceptions of the platform's safety.
The app should have stricter age verification to prevent children from accessing adult content.
Content Accessibility
The pay-per-episode model is perceived as a barrier to enjoying content, with users feeling punished for wanting to binge-read. This monetization strategy is seen as a shift towards a 'cash grab' approach, alienating long-time users.
I used to love binge-reading, but now I feel punished by having to pay for episodes.
Language Limitations
The absence of certain languages, such as Arabic, limits accessibility and inclusivity for non-English speaking users. Expanding language options could enhance user experience and broaden the app's global reach.
Please add Arabic as a language option; many people speak it and want to read WEBTOONs.
Navigation Issues
Recent changes to the app's interface have made it difficult for users to navigate, particularly in accessing their 'My Series' list. This hinders user experience by complicating the process of finding and continuing their favorite series.
Publishing Challenges
Users interested in creating content face difficulties in finding tools to publish their stories, particularly on mobile devices. This limits the potential for user-generated content and community engagement on the platform.
I can't find how to publish my story on my iPhone, which is frustrating as a creator.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Coin Confusion
Users are confused about the process of earning and verifying free coins, leading to frustration when they don't receive expected rewards. This lack of transparency in the coin system diminishes user trust and satisfaction.
Age Restrictions
Concerns are raised about inappropriate content being accessible to children due to insufficient age verification measures. This poses a risk to younger users and could lead to negative perceptions of the platform's safety.
Content Accessibility
The pay-per-episode model is perceived as a barrier to enjoying content, with users feeling punished for wanting to binge-read. This monetization strategy is seen as a shift towards a 'cash grab' approach, alienating long-time users.
Language Limitations
The absence of certain languages, such as Arabic, limits accessibility and inclusivity for non-English speaking users. Expanding language options could enhance user experience and broaden the app's global reach.
Navigation Issues
Recent changes to the app's interface have made it difficult for users to navigate, particularly in accessing their 'My Series' list. This hinders user experience by complicating the process of finding and continuing their favorite series.
Publishing Challenges
Users interested in creating content face difficulties in finding tools to publish their stories, particularly on mobile devices. This limits the potential for user-generated content and community engagement on the platform.

Quotes of the week

Hear from some of the most impactful users to drive changes

The app is great, but the redesigned homepage makes it difficult to find 'My Series.' It feels hidden, and I would prefer it back at the top.
Ivy4star
Week of April 9th, 2025
I love WEBTOON, but it's frustrating to pay for more episodes. I want to read without getting a fee.
Donttalkabtme
Week of April 9th, 2025
I've been reading on the app for years and love it, but the presence of children on the app leads to 18+ comics being reported. Implementing a real age verification system could help address this issue.
flysiren
Week of April 9th, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
The app is great, but the redesigned homepage makes it difficult to find 'My Series.' It feels hidden, and I would prefer it back at the top.
Candice Wu
App Store
I love WEBTOON, but it's frustrating to pay for more episodes. I want to read without getting a fee.
Kelly Williams
Google Play
I've been reading on the app for years and love it, but the presence of children on the app leads to 18+ comics being reported. Implementing a real age verification system could help address this issue.
Koray Okumus
Google Play

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