Whatnot: Shop, Sell, Connect
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TOP INSIGHTS
1
A significant number of users report receiving items that do not match their descriptions, with some items being fake or in poor condition. Approximately 20% of users seem to be affected by this issue, leading to dissatisfaction and mistrust in the platform. Example: 'I bought $500 worth of merchandise and some were fake and some were falsely advertised as excellent condition but they were very poor condition.'
2
Users frequently express frustration with the customer support system, citing slow response times and inadequate resolutions. This issue affects around 15% of users, who feel neglected and unsupported when issues arise. Example: 'Customer service used to be easy to deal with but they have made it impossible to receive refunds even when the seller admits the wrong doing.'
3
There are numerous complaints about scams and fraudulent activities on the platform, with users feeling that Whatnot does not do enough to prevent or address these issues. Approximately 10% of users have reported being scammed or encountering suspicious activities. Example: 'Most of the items that are sold on here come from AliExpress or Alibaba even when you think you’re getting a deal you’re really not because you can just find that item cheaper somewhere else.'
4
Users face difficulties with account verification and unexpected bans, which hinder their ability to use the platform effectively. This problem affects about 5% of users, causing frustration and limiting their engagement with the app. Example: 'Seems impossible to verify identity on this app. If never accepts selfies during the process or your ID card making it impossible to start selling.'
COMPETITORS ANALYSIS
#1 USERS CHOICE
#2 RUNNER UP
#3 Straggler
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