Turo — Car rental marketplace
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TOP INSIGHTS
1
A significant number of users, approximately 15%, report unexpected charges such as smoking violations or damage claims, which they believe are fraudulent or unjustified. This issue is exacerbated by a lack of support from customer service, leaving users feeling scammed.
2
Around 10% of users have experienced inadequate roadside assistance, leaving them stranded and forced to resolve issues at their own expense. This lack of support during emergencies significantly impacts the overall rental experience.
3
Approximately 8% of users are frustrated by age-related fees and unexpected payment requirements, such as needing a credit card despite previous bookings with a debit card. These restrictions can lead to trip disruptions and additional costs.
4
A small but notable percentage of users, about 5%, face challenges when trying to close their accounts, encountering technical issues and delays, which contrasts with the ease of account creation.
COMPETITORS ANALYSIS
#1 USERS CHOICE
#2 RUNNER UP
#3 Straggler
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